Memento opening scene

Memento is a film about a man, called Lenny, who seeks to find the man who raped and killed his wife during a burglary. What makes this harder for him is that he suffers from short-term memory loss. To cope with his condition, he takes many photographs with his Polaroid camera and tattoos his body in order to direct him to the man who killed his wife. The film is directed by Christopher Nolan, and Guy Pearce stars as Lenny. The film opens with slow, peaceful music. The music chosen by Nolan is perfect; it gives the audience a calm peaceful atmosphere, settling the audience to contrast what is to come soon on. Additionally, as one note changes to the other, the previous note can still be heard, fading into the background until gone, much like Lenny's memory. The credits fade into blue, and then fade out to white. This is a perfect representation of Lenny's memory; because as he learns about the past it quickly fades away. The choice of colours Nolan chose are very effective. White represents purity and innocence, this is chosen well as Lenny believes he is doing the right thing, yet he lacks depth stability to hold onto his memories, which is commonly associated with the colour blue. After part of the credits, a Polaroid picture appears on the screen. Held by a clean, gentle looking hand. On the picture, we see a dead body, with large amounts of blood on the wall behind it. Nolan does this to make the audience feel the aggression and power of the kill. Despite this, the calm and peaceful atmosphere still lingers, the music still plays and we notice the background is green, unlike the white background in the picture. This and safe looking hand, gives the audience some distance from the murder, making them feel safer and further away from the murder. Because of this, the audience will feel upset for the Lenny who is holding it. Lenny begins shaking the Polaroid, and the ink begins to fade away. This tells the audience that the scene is actually in reverse. Nolan does this because we, like Lenny, do not know any events that have occurred in the past. The audience also learn at this point that the movie will be is a ‘reverse mode'. The scenes are chronologically going in reverse but they are actually played forwards. The ink fades from the Polaroid completely, and the camera angle changes and begins to follow the Polaroid until the picture was taken. Once Lenny moves the camera from his face, the audience sees Lenny for the first time. He looks nervous, and the scratch on his face discourages us from believing that the clean hand holding the photo earlier is actually him. Also the music stops at the camera flash, and the audience feelings change to the new music playing; eerie and suspicious. The hand was misleading, as well as the colour of the walls seen in the previous shot. This makes the audience become suspicious about Lenny, and to wonder why he is really there. Our feelings for Lenny have completely changed as we discover more about him. The audience first felt that he was a good guy, but now the audience are starting to believe that Lenny is a cold-hearted murdered. Nolan arouses these suspicious to draw the audience into the story. Nolan gives hints in the scene that Lenny has killed before. Firstly, when we see his face, his expression is rather dull and emotionless, and shows no regret or guilt what so ever. Nolan also makes a clear connection between the camera and a gun. For example, Lenny slips his camera out of the inside of his jacket like it was a gun. The camera flash also sounds like a bullet is being fired. Furthermore this heightens our feelings on Lenny, making us even more suspicious about Lenny. As the scene goes on, we see blood climbing up Teddy's skin. This is a very powerful clip as it extends the brutality seen previously in the Polaroid. The gore of it sends the audience a shock, and emphasis the power of the kill. The extreme close up of the bullet overpowers the audience, and leaves a cold shadow over them. It informs the audience that it was defiantly murder that had taken place, and that it was by a gun. The glasses, thought bloodstained and cracked, stereotype an intelligent, good person. We assume that whomever they belonged too was innocent of death, and therefore making the audience feel worse about Lenny. Glasses usually help one to see better, yet with no face behind them the audience themselves find it hard to see the mystery of the man, and therefore making his death seem unreasonable. The low angle shot of Lenny makes the audience feel smaller than he is, making him seem more dominant, powerful and threatening. Nolan does this to keep pressuring the thought on the audience that Lenny is the killer. In conclusion, Nolan uses many effects in the first scene to establish a general feeling from the audience, that Lenny is a killer. Nolan has used various types of effects to deliver his messages.

The Waste Land: a critical view

the Waste Land' In the autumn of 1921. And with the constructive suggestions of Ezra Pound about the structure of the poem ,the present draft of the poem , which was published in 1922, has become a classic. It is also, more Importantly, the symbol of a whole age, signifying a new kind of poetry and a poetic revolution In modern English Literature and culture. The poem Is a masterpiece of innovative poetic design and embodies an entirely new and original poetic technique.Elite's view that every generation should make a poem in its own image is to merely an aesthetically satisfying ‘raisin deter' for the composition of ‘The Waste Land', but [It] Is also a way of recognizing and placental deferent Interpretations of this great poem by succeeding generations who observe in its varying images their own predicament. F. R. Leaves has called it a poem -about the disillusionment of a generation', and ‘a vision of dissolution and spiritual drought . L. R.Richard has called Th e Waste Land'- ‘A music of Ideas' that – the Ideas like musician's phrases are arranged not that they may tell us something but that their effects on us may combine into a coherent whole of feeling and attitude. ‘ There are critics like Yamaha Lewis who finds ‘The Waste Land'- ‘a cross-word puzzle of synthetic literary chronology and ‘a spurious verbal algebra. ‘ It Is difficult to trace accurately the sources of The Waste Land' to specific writing or works of Literature apart from well known origins such as Jussive Weston – ‘From Ritual to Romance 1920 and James Freezer's ‘The Golden Bough' 1922.These two books have been identified by Eliot myself, along with a number of vegetation and fertility myths and rituals, especially those connected with ‘Taos, Adonis and Souris'. However, we do read the echoes of Ovoid's – ‘Metamorphoses', SST. Augustine ‘Confession', Dent's- ‘Inferno' and ‘P ropagator', Baudelaire ‘Paris La Forge's ‘City ,Hanger's opera- ‘Tristan and Soled', Chaucer and Spender's writing , Shakespearean- ‘Antonym and Cleopatra', and ‘The Tempest', Million's- ‘Paradise Lost', Kid's- ‘The Spanish tragedy, and Middleman's- Woman Beware Woman' etc. In The Waste Land'.More over, the works of Ezra Pond. F. H. Bradley, Joseph Conrad, James Joyce and Henry. James must have greatly Influenced Elite's creative process. And, though Eliot largely drew his material from the Began and Christian sources, the Impact of the Rig Veda , the Pinheads , and Buddhism upon him cannot be overlooked. The poem is concluded with the parable of ‘Brickyard's Punished'. Thus, The Waste Land' consists of Fragments, as Eliot himself endorses the view- ‘These Fragments I have shored against my ruins'- of potentialities in an otherwise prosaic, dull and despairing world.Eliot spoke tit the voice of a lonely prophet In a corrupt city, which reflects the post-war struggle for reorientation, immediate sense of ugliness, emptiness and aimlessness of man's spiritual state of post-war years is responsible for the genesis of The Waste Land'. The deep sense of futility, horror and boredom of post-war generation Is rendered In a most difficult structure of the poem. Despite the erudite commentaries, ‘The Waste Land' as a very complex poem gave the world a mild shock due to its extreme obscurity, a shock that had a curative effect to the war-crazy world. However, I OFF

Oral Language Development Essay Example | Topics and Well Written Essays - 750 words

Oral Language Development - Essay Example As projected by psychologists oral language development effectively takes place from the child’s early years, where in a child is capable of learning two or more languages easily as compared with adult learners. It is vital for a child to learn to communicate from a very early age, in order to become a fully literate and educated person. Since so much is developed and learned by a child early on, the education and proper training should be the most important component of the child’s life and into adolescent’s. Early literacy is defined as the stages undergone by a child in developing their language skills which includes reading and writing. Oral language performs essential functions in the development and enhancement of the child’s thinking skills. Through the development of oral language the critical thinking ability of a child undergoes the same pace. Familiarizing themselves with the vocabulary and the language basically makes them think of the proper a nd appropriate words on how to present and express their thoughts with other people. The aforementioned things provide a strong link between the child’s oral language development and early literacy. The more a child can interpret and deeply understand oral language, the greater the possibility that a child has the capacity to interpret, analyze, and understand written texts. Research findings have revealed that a child at his/her young age possessing an exemplary oral language development is more likely to reach a commendable literacy level; while in the reverse, a child with poor oral language development has a greater probability of having low level of literacy skills. Oral language, despite of its being one of the foundations of literacy, is often neglected or given lesser importance in emphasizing the enhancement of literacy skills. Oral language performs various essential roles in academic success as studies with monolingual English speakers illustrated. The skills used in deciphering knowledge and information cultivated by having oral language proficiency is the threshold toward the development of reading comprehension among these young learners. This shows the interrelationships among the four macro skills in language learning such as listening, speaking, reading, and writing. The vocabulary words that a child learned from his or her environment through listening and used in speaking are essential in developing his or her reading comprehension. IMPORTANCE OF READING SKILLS According to the article entitled â€Å"Reading, Literacy, and Your Child†, research has distinguished five basic reading skills which are all important in improving the literacy level of every child such as phonemic awareness, phonics, vocabulary, reading comprehension, and fluency. Phonemic awareness is the ability to hear, distinguish, and play with isolated sounds known as â€Å"phonemes† in oral language; Phonics is the capability of connecting with the lette rs of the written language with the inclusion of the phonemes of the spoken language; Vocabulary which is considered as the words that a child needs to recognize in order to communicate proficiently; reading comprehension is the ability to deeply understand and derive meaning from

The Concept of Organizational Leadership Essay Example | Topics and Well Written Essays - 1250 words

The Concept of Organizational Leadership - Essay Example Second, leaders must be able to articulate that vision to other members of the team and to obtain their commitment to that objective. Thirdly, leaders must develop and implement a plan to attain that goal. Good leadership is a result of careful application of the skills. Leadership in the 21st Century requires a special skill set because of the changing pace of business, fluctuating market conditions, increased competition, and changes in the workforce. Successful leaders are vital to successful organizations, so it is imperative that today's leaders are skilled at using techniques that fit our changing world. Leadership also concerns listening, as well as making a real connect with other people. Leaders create followers. The duty of a leader is to support people to get things done. Leaders and followers are symmetrical because they need each other. They discover ways to make groups of followers, and with that, group they change a lot of things. After examining the evolution of leadership I realized that it demonstrated leadership in today's world requires more than the ability to manipulate data and manage people. To survive in the 21st century, we're going to need a new generation of leaders--leaders, not managers. These two managerial functions are certainly aspects of the commonly held views of traditional leadership, but to survive in today's world, leaders cannot rely only on managerial skills. To develop strong leadership, leaders need to think about their role in a more holistic sense by shifting away from traditional paradigms of leadership and employing a learning attitude within their leadership role. Holistic leadership requires using creative and critical thought as an agent of change. In the past 15 years, leadership has undergone tremendous change. The typical decision-making through the top-down corporate hierarchical structure has given way to organizational teams empowered with decision-making capabilities .I believe that creativity and critical thought play a key role in successful leadership. As companies become larger and more diverse, necessity dictates that leadership be a shared activity. Shifting the locus of control from a single individual to smaller groups of stakeholders ensures that the business will continue to expand and remain competitive. Consider the world of competitive sports as an example of team members working toward a common goal. The coach plays the role of team leader and each player uses his strength for the success of the team. Good leaders know that leadership is dynamic; every new experience provides opportunities for reflection, learning, and change. In athletics, the team works as a whole to practice for improvement. High performing teams are supportive and encouraging causing the creativity of the work environment to mature at warp speed. Effective leaders develop work teams to facilitate learning which leads to more rapid growth and change. As the para digm shifts from top down leadership to team leadership, change occurs. Senge's (1990) theory suggests that effective leadership combines five

IR theorists specifically in the realist school have emphasized the Essay

IR theorists specifically in the realist school have emphasized the important role of states and their interaction in the intern - Essay Example The Realist school of thoughts presents the nation as the most important force in international politics. According to this school of thoughts the states are sovereign. Therefore a state’s authority is higher than all other non-state players like the transnational enterprises, the nongovernmental organizations, or the international organizations. All the states act in their own national interest. The Realist school of thoughts promotes the idea of states interlocked in a constant struggle for power to establish their supremacy over the others. However this struggle for power and the domination of one particular state over the others lead to a counter force against the dominant state. As a result the global balance is restored. In this struggle for power and the counter struggle military of the nations act as significant sources of power (Pant, n.d., 3; Spiegel, 2011). The states also collaborate with the other states for their national interest. The struggle for power between nations during the Cold War is an example of the Realist theory of international relations. The other states also adapt to the existing system of power on the world platform and align themselves according to their national interest. ... Realists and Market   Ã‚  Ã‚  Ã‚  Ã‚  Globalization is a phenomenon that has caught the attention of scholars around the world. According to McGrew globalization is the growing interconnectivity and linkage that has transcended the national boundaries. It is a feature of the modern world system. By this process, any event, decision or action by a certain nation affects the residents of a different nation (Koffman, Youngs, 116). It has resulted in the integration of the entire world (Baylis, Smith, & Owens, 14, 15). According to the realists, the states have exhibited accepted globalization properly and ultimately they have played a key role in the process of globalization. Various developments had indirect influence of the state. The authors argue that the states have indeed established their sovereignty and not lost control in the age of globalization. The states have been the most significant drivers of the process of globalization through relaxing the regulation of the markets. Therefore there is a presence of state in the emergence of globalization. For a market to operate successfully there needs to be rigid enforcement of laws. The states act as the primary regulator of market. The rise in the number of multilateral trade policies shows how the states can incorporate the process of globalization in their plans and policy in the interest of their nation (Taylor, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  In the age of globalization human rights have received considerable focus and international standards of worker’s and civilian rights have emerged. But the realist school advocates that this attention on human rights have been possible due to the hegemony of the powerful nations. The powerful nations are mostly democratic countries. Therefore they have set up norms of

The Responsible Parties for Samuel's Death Research Paper

The Responsible Parties for Samuel's Death - Research Paper Example The elders, who passed them by, disapproved of their actions but did nothing about it. According to the first element that was responsible for Sam’s death, the lady felt too embarrassed to warn the boys of the impending danger. The lady wanted to caution them to be careful but for fear of embarrassment that they might laugh at her she said nothing. Her embarrassment is one of the chief elements that were responsible for Samuel’s death because if she had acted immediately she could have averted a tragedy. All she did was to say -â€Å"You boys will be hurt. You will be 1 killed†¦Ã¢â‚¬  (Paley 356). According to Paley (355) the woman was more concerned about herself and her embarrassment, than the boys. â€Å"She wasn't afraid they'd hit her, but she was afraid of embarrassment.† Regarding the second element that was responsible for Samuel’s death, the man had pulled the emergency brake with the idea of safety in his mind. However, according to the ex planation given in the story, the actions of the man could either be morally right or wrong. Never at any point did he realize what the outcome of his actions would be.

Reflecting on Food Systems Personal Statement Example | Topics and Well Written Essays - 2000 words

Reflecting on Food Systems - Personal Statement Example I still enjoy a Whopper and fries, but when I eat one now I am more keenly aware of the path that the burger has taken to get to my table, the lives that it has impacted, the social footprint it has made, and the alternatives I have when choosing the foods I eat. I have listened for years as the news has told about the health issues that surround the foods we eat. It seems like every week there is another new health scare that portrays the American diet as dangerous and unhealthy. Trans fat, bacon, mayonnaise, and cheese have all come under fire as health advocates have suggested the limiting or elimination of certain foods from our diet. At some point it becomes like the boy who cried wolf too often. I have to wonder what is the food of the week that has drawn the attention of dieticians and nutritionists. If I had taken it as serious as they portrayed it then my favorite double cheeseburger with a large fries would have been out and replaced by a bowl of greens and alfalfa sprouts. Still, I had only a few sources for my food and had no knowledge how different it all was. If I didn't get my food from Burger King, then what alternatives did I have I had never given much thought about how the food had arrived at my table, or how the process h ad taken its toll on the nutritional benefits of the food I was eating. Being told my food was unhealthy didn't ... I need facts and figures and they need to make a connection that I can understand. The learning that I have done in food systems has been instrumental in fundamentally changing the ways that I think about food, the decision I make regarding the foods I buy, and my future plans for creating an alternative means of acquiring it. Yet, this would not have been possible without being involved in this class, my exposure to the UCD student farm, and the education that I have gotten in regards to alternative means of food production. I am far more aware of the risks we take when deciding what foods to eat and the ways it impacts growers and farmers around the world. It wasn't that I didn't care about the health of the food I ate; it was that I simply was not aware of the myriad issues that surrounded the topic. One of the issues that I became more aware of was the use of chemicals that are required to feed the population of the world. I never stopped long enough to think that there are other species on the planet that are competing for the same food that the human race is. I didn't know how the smallest of insects could damage and kill a field of vegetables before they are even given an opportunity to grow. They can feed off the roots or the vines and bring death to the plant long before there are any signs of fruit. Killing the pests can be accomplished through the use of chemical pesticides, but they leave a residue that works its way into the plant. We then ingest the food and in doing so we consume some trace of the original pesticide. Weeds can overtake a field or garden plot as they also compete for space. Many weeds have evolved for the m illennia to endure the harsh outdoor conditions and are a

Fad diet Essay Example | Topics and Well Written Essays - 1000 words - 1

Fad diet - Essay Example She began drinking nothing but a mixture of maple syrup and lemon water for days. She would supplement this with cabbage soup. Occasionally, she would buy The Hollywood forty-eight hour Miracle Diet juice at Walgreens. She would count fat grams, sugar grams, calories and carbohydrates. June became a fad diet junkie. Many young women undergo the same kind of social segregation because of their body sizes and shapes (Moyad, 2005). Other than the potential physical health complications that obesity poses to millions of citizens around the states, the reported social view of the obese adds another danger of psychological health risks to the obese. For this reason, many people, especially the youth and young adults have resorted to fad dieting oblivious of the effects of such choices (Fineberg, 1972). The research looks at the rationale of fad dieting. It gives answers the question: Is fad diet really an effective way of losing weight and becoming slim, attractive and fit or is it just some fantasy people are living in? The topic of study is important given the rumored health risks associated with the practice. There are claims that fad diet is merely an illusion of getting slim. In fact it is hazardous to health and a waste of time and money. In fact later it results in more over weightiness then before. At the same time, some people report that they actually lose weight through fad dieting. Irrespective of the results of fad dieting, there is another problem of inconsistency of the diet one is supposed to stick to. There is need to research the issue of fad dieting so as to help generate a standard, helpful diet or discourage the practice if it poses more dangers than benefits (Calman, Hauser, Lurio, & Pichardo, 2008). With the current state of improved information technology, there is so much information available to people, but that does not enhance people’s knowledge. The internet has myriad of

Mrs Dalloway Essay Example | Topics and Well Written Essays - 1250 words

Mrs Dalloway - Essay Example Mrs. Dalloway asks readers to read between the lines and to analyze the meanings of words, images, and memories to the characters and their society. Mrs. Dalloway represents despair because of repression and isolation that social class, faith, and science cannot remove, although the novel suggests that through love and career, some people can have enough hope to find meaning in their lives. Mrs. Dalloway feels despair because of her repressed life that the traditional social order imposes on her. Conventional society has gender and social status norms and all of these repress Mrs. Dalloway. Even before she got married, Clarissa feels something missing in her life, which she remembers when she goes to shop for flowers for her party: â€Å"She had a perpetual sense, as she watched the taxi cabs, of being out, out, far out to sea and alone; she always had the feeling that it was very, very dangerous to live even one day† (Woolf Section 1). She feels it dangerous to live probably because she cannot live the life she wants because society will reject her. One of the hidden lives that Clarissa has is being a lesbian. She does not want to fully admit it to herself, but her relationship with Sally Seton has a romantic side. When Sally kissed her before, Clarissa felt something new, something better in her life: â€Å"†¦the radiance burnt through, the revelation, t he religious feeling!† (Woolf Section 2). The revelation is her attraction for the same sex, while the religious feeling is finding purity in truth. Clarissa knows, however, that her society despises gay people, so she decides to stick to gender norms and to marry Richard Dalloway instead. He presents socio-economic comforts, which Clarissa justifies she needs better than her suitor’s, Peter Walsh’s promise of an adventurous life in traveling. Furthermore, the title itself reveals how oppressed Clarissa is as a woman. Mrs. Dalloway means that she has no

Earthquakes And The Subtle Power Within Essay Example for Free

Earthquakes And The Subtle Power Within Essay Outer Banks is located in North Carolina. It is a narrow chain of barrier stretching 175 miles long. The area is frequented by high winds and storms. It is basically made up of sand dunes. Sand dunes are formed due to the prevailing winds. The winds come from opposite direction, northeast and southwest. Because of the natural occurrence, sand dunes were formed. The tallest active sand dune in Outer Banks is Jockeys Ridge. Some interesting features about the Outer Banks is that it housed the talled lighthouse. It also has the tallest san dune, Jockeys Ridge. Duck Beach is named one of the top beaches in America. Animals especially birds and horses are actively seen the area. Outer Banks 3 Outer Banks, North Carolina Outer Banks in North Carolina is a narrow chain of barrier islands. It is one mile wide or 1. 6 km. It stretches more than 175 miles along the coast. Main islands are Bodie, Roanoke, Hatteras, Ocracoke, Portsmounth and Core Banks. The area is prone to severe storms and high winds (Outer Banks, 2007). Outer Banks natural processes evolved from a predetermined conditions. Outer Banks can be well describe by its sand dunes. Migration of sand dunes is an important process on the Outer Banks. It is basically formed by two prevailing winds, northeast and southwest. Due to the different directions of the wind, volume of sand build up. With its sand dunes, Nags Head Woods were developed. It was inherited from what used to be sand dune and swale or a depression found between dunes and beach ridges more than 100,000 years ago. In some areas, the swales were internally drained and now contain freshwater ponds (Frankenberg Tormey, 2000). The Jockey Ridge is the most tallest active sand dune in Outer Banks. The sand is mostly quartz rock which comes from the mountains million of years ago (Ecology, 2006). Some very interesting features can be provided by the Outer Banks (Interesting Facts about the Outer Banks, 2006) ? Wild Ponies, descendants of Spanish Mustangs, still travel the coast. As per record, they run wild North Carolina since 1523 until present time. ? Tallest lighthouse in America, Cape Hatteras Lighthouse is located in Outer Banks. It Outer Banks 4 is 198 feet tall. It has 257 steps. Beacon light can be seen as far as 20 miles out the to sea. ? Duck Beach is one of the Top Beaches in America. This was named because of the number of waterfowls that flocked during migration. ? Jockeys Ridge is the largest active sand dune in East Coast. Outer Banks 4 References Frankenberg, Dirk Tormey, Blair. (2000). The Northern Outer Banks. Carolina Environmental Diversity Explorations pp. 3. Retrieved January 22, 2008 from http://www. learnnc. org/lp/editions/cede_nobx/3 Infoplease. (2005). Outer Banks. Retrieved January 22, 2008, from http://www. infoplease. com/ce6/us/A0921656. html Jockeys Ridge Sate Park. (2006). Ecology. Retrieved January 22, 2008 from http://www. jockeysridgestatepark. com/ecology. html Outer Banks Vacation Guide. (2006). Interesting Facts About the Outer Banks. Retrieved January 22, 2008 from http://www. visitob. com/outer_banks/trip/facts. htm

Bharatanatyam Dance Shape Tamil Cultural Cultural Studies Essay

Bharatanatyam Dance Shape Tamil Cultural Cultural Studies Essay Bharatantyam has been embedded in the Tamil culture for centuries, transmitted from generation to generation and evolving over time to uphold its sacredness and its representation of the states traditional identity. Today Bharatanaytam has spread worldwide, performed and practiced across countries and accepted by both traditional and modern masses. However it was only after its rebirth in 1930, when the Devadasi Act was passed, and due to E. Krishna Iyers reworking of the dances movement vocabulary into a socially accepted dance form (On, 2011), that Bharatanatyam gained its respectable social status and hence is why today it plays a crucial role in portraying Indias cultural and traditional identity. This portrayal may be seen as what Bourdieu would call a habitus, which is created through a social, rather an individual process leading to patterns that are enduring and transferrable from one context to another (Powercube, 2012). More precisely, Bharatanatyam is a social measure used to maintain and promote a certain habitus, defining the cultures values which are transferred both through time and across the nations, whilst also acting as a guide for the Tamil generations today. This essay analyses, based substantially on Bourdieus habitus theory, to what extent Bharatanatyam shapes Tamil cultural identity, especially abroad. Art forms in general, especially when practiced over centuries, have proven to be central to any articulation of ethnic identity (Hyder, cited in David, 2009) and this is even more true when a population lives outside of its home nation. There were, and still are, a significant amount of Tamilians that immigrate from India and Sri Lanka to the United Kingdom, especially during and after the British colonialism period. For many Tamilians in London, especially the older generation, Bharatanatyam is the element that contains within it all of their cultural and religious identity: it represents an idealism that they must try to incorporate and preserve. Bharatnayam acts as what Foster would consider an ideal body, something that the material body looks up to and tries to achieve. This ideal cultural representation in Bharatanaym has been transmitted over the years to future generations and to this day young Tamilians explain how Bharatanatyam is part of [their] culture and prevents the culture and religion [from] being forgotten, especially in the West (David, 2009). Two students, Maya and Mahumita, reinforce this statement by confirming that studying Bharatanatyam is their way of learning about their cultural heritage whilst living abroad. For example, most of Bharatanatyams bodily movements and facial expressions bear a prominent representation of Tamil womanhood. This can be seen in small gestures such as the application of the kumkum on the forehead (in representation of the third eye), the plaiting of the hair or the folding of the sari, all symbolizing a feminized social body (David, 2009), describing how a woman should appear and behave in this cultural context. Another more specific example would be that of the heroine character, known as the nayika, and how she uses stylized gestures to prepare herself to meet the hero, the nayaka. Through these gestures the dance transmits an idea of femininity and grace which acts as an ideal for all Tamil women to try live up to and admire. This also links to Bourdieus concept of doxa, which is formed through a combination of unspoken norms and beliefs that are taken-for-granted assumptions or common sense behind the distinctions we make (Powercube, 2012), which in this case is the portrayal of how women are expected to behave. These characteristics that Tamil women need to behold are part of an unstated conduct that is reinforced through the dances movements and storytelling, constantly reminding the Tamil population, and women in particular, what their role in society is. As author Ann R. David explains, for the Tamil middle class, Bharatanatyam promises respectability and a traditional femininity and is, therefore, a prized carrier of tradition (David, 2009). As a result, purity of Tamil tradition, their rituals and religion, their language and their social behaviour (such as the importance of womens chastity in the Tamil civilization) is upheld substantially through Bharatanatyam it is consi dered an influential tool used to craft social status and conduct, uniting Tamil cultural identity across the world. However, first-generation Tamil immigrants, and especially Tamil Hindu groups, are concerned that the external pressures of the West may overwhelm the younger generations and cause them to lose sight of their national identity as Tamilians. In order to preserve this sense of cultural identity, several schools have been built abroad to encourage and indulge the youth in their Tamil culture, ensuring that their roots are not forgotten. These classes would, according to Ann R. David, allow the transmission of traditional culture and assist immigrants in maintaining Tamil identity in local diasporic settings where the acquisition of Tamil social, cultural, and religious values does not necessarily take place (David, 2009). Most Sri Lankan Tamil temples and Tamil weekend classes in London are led by Tamil conservationists who try to stay true to their cultural identity by discouraging their dance pupils to attend international performances to keep them from any outside influences. In add ition, most of the syllabus is written and taught in Tamil, despite the fact that the second generations are likely to have grown up with English as their first language given their educational and social context. This obsession to ensure that Bharatanatyam is practised and incorporated in the lives of immigrated Tamilians means that, as a result, the dance now bears more rituals and ceremonies attached to it today than it had during the period of its revival (David, 2009). For example, the offering of flowers on stage, known as pushpanjali, and the dedication of bells on the stage are common rituals now that were not required previously in Bharatanatyam. As part of their cultural essentialism, none of the teachers in the London Tamil temples have introduced any creative or slightly unconventional material to their students, ensuring that the history of the dance is untouched in order to transfer a pure concept of their Tamil cultural identity. This may be considered as what Bourdie u refers to as misrecognition, similar to Marxs concept of false consciousness, which is the conscious manipulation of a certain group or individual. In this case, the conservationists use Bharatanatyam to encourage certain social pressures that have been accepted without questioning such as, as previously discussed, the role of obedient women in the Tamil society. But is this pressure of preserving Tamil traditions through Bharatanatyam having the contrary effect and pushing away the younger generations from exploring their cultural identity? Some may argue yes, as certain teachers and practitioners, mostly in other countries in Europe and in North America, support Tamil nationalism through change and development. Aided and supported by the LTTE (Liberation Tigers of Tamil Eelam), Tamil Sri Lankan nationalism in particular is encouraged to evolve through more creative Bharatanatyam choreographies. For example, a Bharatanatyam piece was choreographed narrating the story of a military woman who sacrifices her male relatives to be a part of the Sri Lankan war. These types of narrations are unconventional compared to any of the traditional Bharatanatyam stories which usually involve Gods and their relationship with mankind. Another example would be the Akademi centre today whose goal is to enlarge received aesthetic definitions of the traditional and classical through strategic acts of cultural translation and situate Indian dance on the multicultural map of Great Britain (Meduri, 2004). Therefore, this modernising of Bharatanatyam and the use of its representative symbolic movements to express contemporary concerns is going against the work of the preservationists. This contemporary development of Bharatanayam can be seen as creating a new, more current and perhaps global cultural identity. This sense of global identity seems to be growing, even in Britain, especially amongst the second generation as they have no strong, direct ties to their homeland. They hence tend to see themselves more as British, British Asian or British Hindu citizens who are made up of both cultures, yet belong strongly to neither. These young Tamilians are part of a global youth culture (Saldanha, cited in David, 2009) which means they hold a global identity, unlike their elder relatives who struggle to maintain their traditional cultural identity whilst living in a different country amidst a completely different set of values. In the late 20th century all Indian dance forms were put under the label of South Asian dance, despite the fact that South Asia evidently consists of many more countries than just India, hence not only creating a rather vague category for these Indian dances, but also merging internationalism with nationalism. The specific classical dance Bharatantyam being thrown amidst numerous other Indian dances and renamed as a part of a South Asian dance was a huge turning point as it enlarged the Indian label and made visible the diverse dance, performance, and theatre practices of the Indian/Asian diaspora (Meduri, 2004). But some Bharatanatyam dancers and teachers, such as Mira Kaushik, encouraged this relocation of Bharatanatyam dance within the broader category of South Asian dance. Kaushik claimed that although Indian dance might look Indian, it is South Asian dance in the United Kingdom because it is performed not just by immigrant dancers from India but by hundreds of South Asian dancers belonging to the different nations of Pakistan, Bangladesh, Nepal, Sri Lanka, India, and Africa (Meduri, 2004). One may argue that Kaushik challenges the idea that Bharatanatyam is specially reserved for Tamilians as their source of cultural identity; she brings a whole new concept to Bharatanatyam by suggesting that it can appeal, be understood and performed by many o ther nationalities. This reform therefore alters and reshapes the key tool Bharatanatyam that traditionally promotes the estalished Tamil habitus. By reintegrating Bharatanaytam with a more futuristic and contemporary aspect, it challenges the cultures original habitus and its centuries of unquestioned customs. Therefore Bharatnatyam may actually be seen as a source of creativity and as a catalyst for a new global identity, rather than a source of tradition and preservation of a purely Tamil identity. Bharatnayam has been adopted and reworked since the very beginning of the 1900s by the West, especially in the United States to begin with. For example, in 1906 Ruth St. Denis, the co-founder of the dance company Denishawn, was hugely inspired by South Asian dance and she immersed herself in Indian writings and culture. She used these resources to later on choreograph dance pieces, such as Incense, The Legend of the Peacock, Radha and further on group productions such as The Flute of Krishna in the 1920s. Another distinct dance pioneer, La Meri, even created a rendition of Swan Lake through Bharatanatyam vocabulary. Especially since the 1930s, Bharatnayam has opened up, as men now feel comfortable to interpret womanly roles, whilst also many dancers from outside of the Tamil nationality have b egan practicing Bharatanatyam, even to a professional level. But does this globalisation of Bharatanatyam necessarily affect the preservation and the influence it has on the Tamil population and their cultural identity? Rather on the contrary, although Bharatantyam has been increasingly globalised since the early 1900s, the dance itself to this day remains associated with tradition and symbolism. Both in local Indian communities and abroad, Bharatanatyam is an art that globally and continually promotes the habitus of the Tamil community and its values: whether a non-Tamilian dances it, whether a contemporary story is being told or whether a man dances a womans character the movement vocabulary and the concepts behind the dance remains the same for example, even the interpretation of Swan Lake by Le Meri through Bharatanaym essentially needs to use the dances symbolized codes to tell the story. Bharatanatyam is based intricately on traditional meanings, and therefore whatever context it may be placed in, it will stay true to its Tamil origin. Especially in countries such as Britain and Indonesia where the Tamil population is significant, Bharatanatyam remains a key pathway to not only identify themselves with their distant Tamil customs and embody their cultures habitus, but to spread it worldwide. Word count: 2,005

Metaphysical Realism and Matilal’s Theories on the Connection Between Words and Things :: Philosophy

Metaphysical Realism and Matilal’s Theories on the Connection Between Words and Things ABSTRACT: The vexed issue of the precise connection between words and things (or objects) has been a major preoccupation over the centuries summoning the resources of metaphysics, philosophy of language, linguistics, ontology and increasingly semiological analysis. Philosophy in India produced a number of different and often conflicting solutions, only to be rivalled by an equally bewildering variety witnessed in the ancient and modern West. I want to bring to the foreground the late Professor Bimal K. Matilal’s development of Nyaya-Vaisesika realist approach to the aporia, and interject the analysis with dissident voices, especially of Mimamsakas and Buddhists. Significantly, it will be the living ghosts of Putnam and Dummett that I will invoke to haunt Matilal’s variation on metaphysical realism (after Davidson). Matilal veered closer to a realist metaphysic, which is inflected in his own formulation of a theory of language appropriate to this ontology, this despite h is idealized attraction to phenomenalist-constructivism (especially Buddhist); his flirtations with Bhartrharian holism (even Saussurean semiology) and lately with Derridean deconstruction (after G. C. Spivak) in his epiloquia. But my critique focuses on his famous earlier analysis of Jnana or cognition and his defence of a particular linguistic-ontology within a narrowly circumscribed naturalized epistemology (after Navya-nyaya). The Problem The vexed issue of the precise connection between words and things (or objects) has been a major preoccupation over the centuries, summoning the resources of metaphysics, philosophy of language, linguistics, ontology and increasingly semiological analysis, to solve this problem. Indian philosophy produced a number of different and often conflicting solutions, only to be rivalled by the even more bewildering variety of approaches and theories witnessed in the West, traditional and modern, relying largely on various model of the ‘word’ (natural, ideal, scriptural, semiotic, etc.). In this paper I want to suggest that there is an even more intricate relationship between the model of the word or language and the background view of the world. In other words, it is not at all as simple as sitting down one fine morning and asking, "Well, ol' boy, what is the connection between the word and the world?" as though it is a question simpliciter about some given or givens in our envi ronment. Many theories proceed on the basis of this assumed dualism, if not a complete asymmetry between language and the world that it is supposed

Compare at least four poems from the ones you have studied where a Essa

Compare at least four poems from the ones you have studied where a strong dislike for another person is shown. Write about My Last Duches a poem from Duffy, one form Armitage and another from the pre 1914 poetry bank. My Last Duchess was written by Robert Browning and published in 1842. It is based on a real person. Alfonso, Duke of Ferrara (1537-1597), married fourteen year-old Lucrezia de Medici in 1158 when he was twenty one. Three years later she was killed, possibly poisoned. The Duke then arranged to marry the daughter of the count of Tyrol. As was customary at the time, the marriage arrangements were arranged between the Duke and a go between. ‘My Last Duchess’ is a poem in which the appearance of the poem is different from the reality. When read ‘My Last Duchess’ appears to be a civilised conversation between the Duke and a Nobleman in which the topic of conversation is brought about by the Dukes decision to show the his very privileged guest a great masterpiece and to recount something of his previous wife. Beneath the surface, however, is a ruthless story of ruthless power and the Dukes disapproval of the natural and innocent behaviour of his naà ¯ve wife, who apparently does not know the value of his great name. The poem has a very abrupt beginning and appears to be one half of a conversation. Browning opens with the Duke explaining why he has named the painter, and that the painting is kept behind a curtain which he alone is permitted to draw back. And when he does this it seems as though the viewer is keen to ask why only the Duke is allowed to draw the curtain, but is too frightened to ask. We also note he is not been the first to question this action. We learn that the Duke is very par... ...from Book of Matches. Like The laboratory & my last Duchess, Hitcher is a dramatic monologue in which a man confesses to murder. We notice that he is like, yet unlike, his victim. Briefly the man in the poem has been taking time off work – feigning illness and not answering the phone. As this man drives out of Leeds he picks up a hitchhiker who is travelling light and has no set destination. Some little way later he attacks he attacks his passenger, and throws him out of the still-moving car. The last he sees of the hiker, he is â€Å"bouncing off the kerb, and then disappearing down the verge† – we do not if he is dead or just badly injured. The driver does not care. Unlike My last Duchess & the Laboratory the man in Hitcher does not know the man that he has killed. He does not even have a real motive for killing like the Characters in the other poems do.

A case study of Amazon on its supply chain management Essay

INTRODUCTION Every company has their own supply chain in order to sort or produce goods. However, the company needs to manage supply chain to maximize its highest benefits. By having effective supply chain management, the company can ensure that the right product or service will be available at the time to the right place and at the right price (Kamal 2007). Amazon is one of the companies that have best supply chain practices in order to respond high level of responsiveness for the customers. Thereby, this paper explains about Amazon Company, analysis of Amazon’s supply chain, recommendations and barriers to implement will be discussed. Company background Amazon is an American commerce company based in Seattle, Washington, USA. The company used to be only a bookstore, but now it diversified into difference type of products. The goal of Amazon is to provide one stop shop experience where the customer can find everything on Amazon as earth’s biggest selection (Warman 2012). Amazon operates as a pure internet retailers that does not have retail store at all while the delivery will be done through Amazon’s networks of distribution centres. This operation makes the company is able to provide wider range of goods and lower cost of products with high quality. Moreover, it is also increase customer satisfaction as it supports customer convenience. An effective supply chain strategy makes the company is able to respond high level of responsiveness. Amazon balances between cost of distributions and level of services by having the efficient distribution centres and multi-tier inventory networks. However, there is a competition from substitution brands that provided the same service as Amazon, which are eBay and Walmart. Currently, eà ¸ ºBay is pushing shipping fee to the seller in order to reduce cost for the buyers while Walmart introduced free shipping to the customers but buyers have to pick up the item at the store (Amazon strategies 2010). ANALYSIS OF AMAZON SUPPLY CHAIN Most of the companies need successful supply chain management to create sustainable competitive advantages. There are various benefits from having an effective supply chain management such as inventory reduction, delivery service improvement and shorter product life cycles (Fawcett et al 2008). This part provides the scenario of Amazon’s supply chain strategy, how Amazon manages in wider context, factors influencing its supply chain, and strategic and operational implications will be evaluated. Supply chain strategy of Amazon Strategic fits According to Chopra and Meindl (2007), supply chain strategy and competitive strategy should have aligned goals. Amazon has identified their customers as highly responsiveness. In order to respond with high uncertainty demand and availability of products, the four main components drive the outcome of Amazon are having several distribution centres as a storage facilities, multi-tier inventory management, highly efficiency transportation and implement information systems to provide real time information within its supply chain. All of these factors explain how both strategies of Amazon are fit together and that makes Amazon’s supply chain successful. Inventory outsourcing The advantage of outsourcing is to help the company to focus on its core activities and cost savings (Bucki N.D.). Amazon is one of the companies that need to gain those benefits from inventory outsourcing. However, there is another side of outsourcing deals as well. Chandra (2008) argued that the company should not outsource even it was not their core activities when the demand level is increasing. The company is able to optimize the service if the stock is owned and managed efficiently. So Amazon decided to outsource only some part of its inventory in order to mitigate risks and optimize services. The products that are frequently purchased or popular were keeping and managing in-house while other products are stocked by distributors. The products will be shipped after Amazon has requested. The company acted as a trans-shipment centre (ICMR India 2003). It was a right decision for Amazon and the company is able to reduce the cost of holding large amount of  inventory while the cus tomer service is better as it shipped faster. Managing the supply chain with its wider context and organization context Price differentiated customers Dispatch and delivery options were used to divide customers into each category based on responsiveness because difference customers need difference service levels and difference prices. Amazon has provided many types of deliveries in difference costs such as free super saver delivery, one-day delivery, First-class delivery and etc (Amazon 2013). Each type of delivery reflects how fast the delivery is. It means if the customer needs very high responsiveness, get the products by tomorrow, the buyers are willing to pay more. So Amazon divided customer segments to match with its distribution systems and inventory strategy in order to control cost and service level. The company also received increased flexibility (Duran et al 2006). Moreover, there is a membership programme called Amazon prime. It provides unlimited one-day delivery for one year and it costs 49GBP. Once the buyers are member of prime, buyers will get discount if the buyers want to get express or evening delivery. The memb ers will also able to borrow kindle books for free (Amazon prime 2013). Push-pull strategy Amazon has started with pull systems. There is no inventory, no warehouse and no overhead. The company acts as a middleman who taking the orders and it will be filled by Ingram book group (Simchi-levi et al 2007). When the time has passed, the growth of the company has forced Amazon to hold some inventory in order to respond customer needs by having several distribution centres. So the strategy has changed to push-pull. The inventory is hold using a push strategy while orders are shipped using a pull strategy. The decoupling point of Amazon is distribution centres. However, some of slow items are still used pure pull strategy as there is no inventory. By having several distribution centres, the holding cost for Amazon is increased as well. Inventory segmentation The inventory network of Amazon is multi-tier inventory management. This will help the company plans and offers real time optimization service that  allows Amazon to have minimal amount of inventory needs to achieve its service level (One network N.D.). By having this network, Amazon is able to offer nearly unlimited selection. Nonetheless, the problem is each tier treats separately while not concerns about inventory of another echelon. Then bullwhip effect occurs which is inventory holding higher in each tier because there is no sharing information across the tier (Lee 2003). Amazon’s multi-tier inventory is composed of three tiers. The first tier is Amazon distribution centre. The inventory will be aggregated in distribution centres, which enables the company to hold fewer inventories. The second tier is wholesaler and partner DCs. If the products are not available from Amazon’s DC, the company will use IT systems to search for this product in partner inventories in order to assign which party will be responsible for this order. By doing this, the customer service will be high as there is no stock out experiences. Lastly, publishers, manufacturers, vendors and third-party sellers are included in third tiers. All these parties help the company to fulfill unlimited selection of goods offer in Amazon (Chiles and Dau 2005). Factors influencing Amazon’s supply chain configuration now and future Transportation Amazon provided many choices of delivery to balance cost of transportation and level of service. The company does not have large scale to contact full truckload. So the company provides free shipping in order to achieve longer lead-time of transportation. This will help company able to reduce cost and achieve economy of scale (Robinson 2010). However, the company is provided highly responsiveness options as well, which is cost company a lot. Even though the customers are willing to pay higher price to get the products faster, it should not cost anything from Amazon but it is not like that. Amazon cannot utilize its highest benefits of its transportation systems. That is why the company needs to design its supply chain networks to minimize the costs. Order sourcing The challenge of Amazon is to make decision which internal warehouse or  external partnership should be the one who responsible for this customer order. Once the order has been places via website, customer is expected to get products on time. Finding the lowest solution in short period of time is the hardest things when there are many items located in difference places and it needs to deliver in single delivery. So, the company decided to implement technology such as warehouse management systems to get real time and single view of inventory for effective sourcing (RedPrairie N.D.). Evaluate strategic and operational implications Supply chain network Amazon operates eight distribution centres within United Kingdom (UK), which are Rugeley, Hemel Hempstead, Marston gate, Doncaster, Petreborough, Dunfermline, Gourock and Swansea. Locations are selected base on distance to markets, Close to transportation mode such as Motorway and main rail link, Airport and river (Amazon Location 2013). According to Melendez (2013), several DC would help the company provides quicker deliver, lower transportation costs and easy access. Furthermore, sometimes transportation hubs, also known as injection points, were used to reduce the cost of transportation in high customer demand areas. The products will be shipped from DC to transportation hubs with full truckload. Then the inbound trucks will be unloaded the packages and load into outbound trucks which runs by a smaller carrier partners such as UPS, DPD and Hermes (Amazon Carriers 2013; Chiles and Dau 2005). Moreover, Amazon adopted drop shipment approach. The order will be picked, packed in Amazon package and delivered by supply chain partners, which are manufacturer, wholesaler and third parties. By doing this, the company is able to survive from its huge losses but it caused negative effects as well. It is about 33 percent of Amazon’s single orders are multiple products. Nonetheless, it needs to pool specific goods from difference location and ships the collective goods as one delivery, which takes time and causes a delay that leads to customer dissatisfied. (Pilai and Dutta 2004) Transportation The most difficult factor of transportation is to gain efficiency due to large numbers of small order from customers, so the company cannot gain advantage of the scale at all. Amazon used transportation hub to reduce the cost of transportation. The hub is acted as a cross docking to transfer goods to last-mile delivery. Amazon will aggregate the demand and ship it to transit hub together in order to achieve less than truckload or full truckload. Nevertheless, it needs to accumulate in term of region zone. So it takes longer time to complete this strategy. Hence, the company has introduced difference delivery option such as free super saver delivery in order to get longer lead times/ available to promise day. By doing this, Amazon is able to achieve economy of scale which is lower its cost and the customer satisfaction stays on acceptable level. However, sometimes goods are not available to the customer on time because the time spent on accumulate took longer than it should be and whe n the demand is high (Amazon 2013; Chiles and Dau 2005; Robinson 2010; Barzeski 2009). Technology As Amazon does not have a storefront, so it needs to provide the perfect visual store experience to compensate the touch of products. The company utilizes from its own technology innovations to differentiate itself from other e-commerce. The innovation includes A9 and one click ordering. The former aspect is a subsidiary company, which provides product search engines and search inside the books whereas the latter aspect is used to speed up ordering process, and introduce product recommendations, which determine customer interest from previous purchases (A9 2013; Curtis 2013). Amazon also needs an innovation to support back-end supply chain integration and execution. The company have advance warehouse management systems to support order sourcing, labour management, load balancing, process alternative and supplier collaboration. All these factors make an efficient process to support multi-tier inventory of Amazon (Chiles and Dau 2005). Besides, Amazon has been critiqued about unbearable working conditions, mandatory overtime and using human as a robot which is pushing workers to physical limit. Employees within its DC walked more than 15 miles a day to look for products and every move has checked by computers. Therefore, the company decided to use Kiva robot to deliver shelves stocked with  merchandise to DC workers instead of workers to walk around and find products. There are 1,400 kiva robots in three DC. By having these robots, Amazon can improve productivity and reduce cost up to 50 percent annually in area of warehouse efficiencies (Soper 2011; Kais er 2013). Nevertheless, this robot costs Amazon large amount of money. It is more cost effective if Amazon just hires human workers. Is it worthwhile to invest for? Wagstaff (2012) argued that the benefit of this investment for Amazon is outweighed. The company will have better publicity, improve reputation about ethical and avoid lawsuits. In addition, Amazon also launched prime air, also known as drones, which is able to delivery goods to customers within 30 minutes after buyers place the orders. The process of prime air starts from packages pass on a conveyor belt and drone will lift it off with the package and go straight to customer’s address. However, this innovation has not allowed to use nowadays. The fastest possible will be around 2015 (BBC 2013). RECOMMENDATIONS The problem is Amazon depends on courier such as UPS and FedEx too much in order to reduce the cost of transportation and make it efficient. Recently, this courier causes negative reputation for Amazon that cannot deliver the products on time when the demand is high and the customer satisfaction is decreased (Jayakumar 2013). Hence, the company should run its transportation with their private fleet in last-mile delivery because responsiveness is a crucial factor for Amazon. According to Hirsch (2010), the benefits from using private fleet is not only better customer service and greater visibility but also hold 100 % control of driver for safety, enhance branding and no driver shortage during high season/demand. Besides, private fleet will become a true competitive differentiate point as it is a connection point to customers (Schulz 2010). Furthermore, bullwhip effect is another issues. This issue happened because there is lacking of integration along the supply chain. The current stage of Amazon and its supply chain partner is cooperation. So the company should  raise the relationship to be coordination with its suppliers or become the best scenario which is collaboration. Besides, all companies along supply chain should share their information and communication in order to reduce barriers, reduce excess inventory and enhance business synergy (Cao and Zhang 2010). BARRIERS TO IMPLEMENT RECOMMENDATIONS As the writer’s recommendations, the obstacle to implement this suggestion are fluctuate demand and highly investment. Because of demand uncertainty, the company cannot know for sure what exactly amount of goods must be deliver for this area in this month. So the private fleet might not worth the cost of investment. Moreover, there is highly investment on private fleet. The cost of truck is expensive but it can be lease instead of buy to reduce the cost of maintenance as well. The cost of workers and training are another factors. The company needs to train driver to drive with manner. Lastly, the company needs to check on mile-drive and fuel every day in order to prevent fraud which takes time a lot. When the problem happened, the driver might have an excuse not to responsible for the problem. So many companies have decided to install GPS to track each driver but it costs large amount of money as well (Lynch 2007; Liccardi 2013). CONCLUSION Supply chain management plays a crucial role on Amazon’s successful. The company’s primary goal is to offer one stop service that customers can find everything on Amazon’s website and it will deliver it to buyer place within a promise time. In order to do this, the company needs to have cooperated with partner to do multi-tier inventory systems to provide nearly unlimited goods. Moreover, it needs an effective distribution networks to deliver merchandise to the customer on time. All of these are reflect the main strategy of Amazon to provide high responsiveness to the customers.

Milo 3 in 1 Substitute and Market Structure

Milo 3 in 1 is a normal product. It is a convenience product to the consumer which comes with low price and easy to consume. The product comes with high quality and safe to consume. Complements for Milo 3in1 are Milo sejuk(ice), Milo Powder and Milo Ready to Drink. Milo sejuk (ice) is an instant ice Milo which just adds cold water to the powder. The powder of Milo sejuk soluble easier with the cold water even without hot water which normally used for melting powder or make them become more soluble.Milo Powder is an ordinary Milo powder with no extraordinary add-ons or plain Milo. Consumer needs to add sugar, condensed milk or creamer themselves with the powder. Normally, Milo powder is packaged in large Milo tin. Milo Ready to Drink is Milo in cans and small package. Consumer buys and consumes straightforward because the Milo inside it is ready to be drink. Substitutes for Milo 3 in 1 are Horlicks, Ovaltine, Vi-Co, Nescafe. Horlicks and Ovaltine is a malted milk hot drink. It is made from malted barley and wheat flour.It comes with different taste and smell compared with Milo which is made from chocolate. It served as a beverage same with Milo and fortified with vitamins and minerals. Vi-Co is commonly known as the straight competitor to Milo. It serves the same hot chocolate milk as Milo. Nescafe serves different kinds of coffee. They start with coffee powder like Nescafe Classic, Gold and 3in1. They also serve a variety of coffee in cans like latte, mocha and cappuccino. Moreover, they have localized product like Nescafe Ipoh White Coffee.Milo 3in1 belongs to monopolistic competition market. It comes as one of the product differentiation by Milo. There are other products such as Milo sejuk, Milo powder and Milo Ready to Drink. It has many sellers in Malaysia and buyers who prefer Milo 3in1 compare to other complements and substitutes. It is the price makers for the same kind of product in the market since the it sells the most compared to others. It also spen t a lot of money on advertisements such as Milo – Fields of Barley TVC and Milo TV: Malaysia Boleh.

Crossing the Wire Essay

I will recommend this book to my friends because it is full of excitement and tough challenges. Back Description of Major Characters Victor Flores- a 15 year old boy living in central Mexico full of perseverance and determination to cross the Mexican – American border to find work in the united states to support his family. Rico- Victor’s best friend who must cross the border to support his parents living in central Mexico. Miguel- a wise young father of four Victor met in his journey. Victor tags along with Miguel as they cross the border until they run into border patrol and get split up. Julio- a street wise kid who earns pocket money with Victor in a cramped border town until he decides to move on and cross the border through a drainage tunnel that ends up in the U.S. when it rains. Summary This book starts out in central Mexico but when 15 year old Victor Flores’ family needs money victor has to cross the border to find work in the states. On Victor’s journey he meets a man named Miguel and together they try to cross the border into the states. On their journey the run into the border patrol and get split up. Later on victor meets Julio and together they work on the streets trying to put together their plan to cross the border. One day it started raining and Julio knew that it was the perfect opportunity to float through the drainage tunnel that ends on the other side of the border. Victor decides not to go. A few weeks later Victor notices an old friend standing in line at the soup kitchen. It was Rico! Victor couldn’t believe it he’d thought that Rico had already crossed the border. So they spent a few days catching up and planning their journey across the border. They set off a few days later as mules with a few other people. During their trip as mules they heard that they were going to be killed at the end so they had to escape. They made it all the way to the highway and then they hitched a ride to Tucson where Rico’s brother lived. When they got to Rico’s brother’s house they went to the front door and rang the doorbell but they discovered that his brother had left. Now they didn’t know what to do. They decided to go to La Perra Flaca to look for work in the onion fields. There wasn’t any work left there so they were sent to Washington to work in asparagus fields and finally there was work. About a month later they got there first paychecks and they sent them home alas. Rico wasn’t a very good field worker and he wanted to go home and go to school. So a few days later he went home but Victor stayed for work.

Families in 1700’s to Mid 1800’s

Origins of a family have meaning and history. By keeping track of family relations also known as a family tree it can allow us to keep records of the past. The Edwards family tree shows great record from the early 1700's to the mid 1800's. This family tree demonstrates when a person was baptized; when they got married; and when they passed away. The Edwards family chart show the different relations of marriages and fertility rate from today's society. From the chart we can determine that the Edwards family show a different demography compared to todays society.This is because life expectancy was shorter; families were larger; and finally marriages were happening at a young age. According to the Edwards family tree life expectancy was not high. Many of the family members barely lived up to sixty, which was very common in the 1700's. The family tree shows many children dying at a young age; some barely reaching adolescent age. Since child death was very high it showed that health care was very poor; which lead people to have more children. In today's society life expectancy has expanded enormously.Many young children live for a longer time because of better health care. Having a sibling die before they could reach their twenty would be very unlikely because of the amazing health care we have and our environment has improved since the 1800's. The average size of a family during the 1700's would be 7. 5, which is completely larger than the family size in todays culture. Looking at the family tree many couples had a large set of family. Some of the families had more than six children, which is over our regular family size. Since families were big some of the children carried on names of their parents.For example Thomas Edward who was married to Sarah Potman named their first child Thomas. Even after Sarah Potman death he remarried Mary and also named their first child Thomas. That was because names were meant to be carried on and remembered. If we compare that to to day's family, families would be much smaller and usually wouldn't have the dame name as their father. Looking at the chart it is hard to tell when some of the women were born because it was not recorded. However looking at the Edwards family tree many of the women got married in their 20's.Some of these women were pregnant while getting married. On the another hand the men got married in their mid to late twenties which is a lot older compare to the women. For example Thomas Edward son of Thomas and Sarah Potman got married to Sarah White at the age of thirty-four. As we can see there is a big age difference between the male and females. From the Edwards family tree most of the women had children right away. Some were even pregnant at marriage, for example Richard Edward who married Mary Deets in 1730 and at the same year had their first child Sarah Ewards.This shows some couples were involved with each other before marriage, however on the family tree some couples waited a year or two to have children. For example John Edward who married Elizabeth Ward in 1739 their first kid John Edwards was born 1742, that is three years after they got married. From the family tree it seemed uncommon for a married couple to wait a year or two years later to have children; which is really different compare to today because many marry couples wait at least three years to have children.Since Many families did have plenty of children and gave birth right after marriage it seemed that child birth was not planned. Looking at the chart many married couples had children one after another. Shows that there was no limitation on having children, which was very common during the 1700's. Looking at today's society there are limitation on having children because of economic reasons; it is more expensive to raise children.In conclusion the Edwards family tree from the parish registers of Terling, Essex have a different view of life compared to today's society. The diagram has a complete d ifferent overview from today's society. The Edwards family tree has a different outlook from todays culture because of the life expectancy, families were larger, and finally marriages were involved at a younger age. Altogether the Edwards family tree is proven to be a lot different then what we expect today. Comparing modern families from our own show great differences.

Solution for Air Pollution

2 March, 2008 The Solution for Air Pollution Society as a whole faces many environmental problems, and as a result, environmental awareness tends to be a pressing issue. Every day, people recycle cans, glass bottles, and newspapers. Many people buy bottled water, or own filters for their tap water, as a health precaution from the pollutants in normal everyday drinking water. Air pollution is perhaps the biggest environmental issue the Earth is facing. Automobiles are responsible for a notable amount of the air pollution problem. Of course, on the other hand so are factories. If the fight against air pollution were to be taken to a higher level, putting pressure on factories that produce air pollution will have a greater effect than focusing on automobiles. The solution for problems caused by automobiles can only be taken to the level of removing vehicles off the road that cause excessive pollution. A campaign to promote car-pooling, and the use of public transportation could be started up, but those types of promotions do not get enough support. Clearly, factories should be targeted for the best results. The environmental policies that the government regulates for factories or other companies who produce air pollution must be made stricter. Factories are causing enormous amounts of air pollution, the air in most metropolitan areas is filled with pollutants, and passing laws that are more strictly enforced could have a positive effect on the situation. Air pollution can be simply defined as â€Å"all the substances that are exhausted into the atmosphere that do not normally make up the air. There are numerous types of these pollutants in the air, but carbon monoxide, sulfur dioxide, hydrocarbons, and nitrogen oxides are, by far, the most common. Such particles are expelled daily by leniently controlled factories through the continuous outpour of smoke. The primary process that creates air pollution is oxidation, which is simply defined as burning. This process has been going on for centuries, beginning when man first became aware of a very useful cooking tool, what is now known as fire. As technology advanced, major industries developed and began to use fires as a source of energy for power plants and the disposal of garbage. Air pollution has long been a factor with the issue of protecting the environment. For example, in the nineteenth century, people in London, England complained about the foggy weather that was created by the smoke from burning coals in the homes of people, as well as places of business. In December of 1952, the worst air pollution disaster ever recorded also occurred in London. Nicknamed the â€Å"killer smog,† this disaster occurred because of a temperature inversion, which is when warmer temperatures get hotter as they get further from the earth’s surface rather than cooler as they usually do. In this particular event, a cool front also moved in below the warm air, which caused more people than usual to burn coal, which is high in sulfur. Because of the warm air that had risen, the smoke from the fireplaces had nowhere to rise and was being pushed back down. This string of events produced the â€Å"killer smog† which led to the deaths of more than four thousand people. Because of this one horrific event, scientists became more aware of the effects that air pollution can have on a population, which has led to more in-depth studies. The same type of pollution, though in much more extreme cases, can be seen in cities today. The modern name for the foggy weather that these people were seeing is now referred to as smog. It is composed of mainly ground level ozone, which is caused by toxins in the air. These toxins are released mainly through the exhaust systems of automobiles and from factories. There are two main causes of air pollution: automobiles and factories. The dangerous effects that these two cause can be primarily attributed to burning, or more specifically, oxidation. When a substance is burned, it releases harmful byproducts that are emitted into the air and thereby become pollutants. The greater majority of citizens drive automobiles, and they are vital in everyday life for the purpose of transportation. There are many practical, cost-effective measures that can be taken to reduce the emissions of air pollutants, including the adoption of energy conservation measures and switching to natural gas. Many existing Clean Air Act programs, such as the acid rain program, and the ground-level ozone smog programs, if properly implemented, will do much to reduce the concentration of fine particles by controlling the pollutants. These give a hopeful outlook that the air pollution problem can cease to exist in the severe form that it now does, and with the support of not only governmental agencies and non-profit organizations, but also the help of everyday citizens, the problem can be overcome in no time. The air that people breathe everyday is critical to the very existence of not only civilization, but also the entire Earth; therefore, taking care of it should be a priority to everyone that inhabits it. A commitment needs to be made by all. It is not necessary for everyone to be radical protesters against factories and automobile manufacturers, but if everyone were to get involved, even in the slightest way, such as carpooling to work, the air that is inhaled by all as a matter of survival would be increasingly cleaner. The air pollution created by these factories is dangerous to the environment and to the health of people everywhere. â€Å"Industrial air pollution is the greatest threat to air quality in the United States. The factories themselves must not be treated as criminals in this matter; their intent is not to harm the environment, but to provide a product. They must be treated as fairly as possible, while still accomplishing the goal of cleaner air. Although this will be a long process, the end result of cleaner air and a cleaner environment will prove to be well worth the time, money and effort spent. References used: http://www. epa. gov/ http://www. yale. edu/ynhti/curriculum/units/1986/6/86. 06. 04. x. html#a http://www-personal. umich. edu/~murty/techhype2/node16. html http://search. cancer. org/search? client=amcancer&site=amcancer&output=xml_no_dtd&proxystylesheet=amcancer&q=air+pollution http://www. npr. org/templates/story/story. php? storyId=873954 http://wrc. iewatershed. com/index. php? pagename=education_forest_02 http://www. ncstormwater. org/pages/workbook_pollution_solutions. html

Sexual transmitted Infection Essay Example | Topics and Well Written Essays - 3000 words

Sexual transmitted Infection - Essay Example Chlamydia trachomatis is one of the most commonly diagnosed bacterial sexually transmitted infection. In women, it causes endometritis, mucopurulent cervicitis and urethritis. Mucopurulent cervicitis can cause of pelvic inflammatory disease, salpingitis, ectopic pregnancy, tubal factor infertility, chorioamnionitis, puerperal and neonatal infections and epididymitis. In men, untreated chlamydial infections can cause epididymitis and proctitis. Chlamydia is associated with an elevated risk of transmission of HIV and for the development of cervical carcinoma. Women are the potential source of infection to their partners since they carry the major burden of the disease (Malhotra, et al., 2013). In men, C. trachomatis can cause acute epididymis, nongonococcal urethritis and urethral strictures (Shaw, et al., 2011). Chlamydia is often asymptomatic but patients may experience pain during urination, unusual discharge from the vagina, penis and rectum. Women may experience abdominal pain, bl eeding during or after sex and bleeding in between periods while men have swelling in the testicles. Chlamydia trachomatis diagnosis is done through nucleic acid amplification tests such as polymerase chain reaction, ligase chain reaction, and transcription mediated amplification assays since they are non-invasive and perform well. The tests are highly specific and are more sensitive compared to the traditional method of tissue culture. Enzyme immune assays and direct nucleic acid probe assays can also be used in detecting chlamydial.

CORPORATE MANAGEMENT & FINANCE- Assessment Element 2 Essay

CORPORATE MANAGEMENT & FINANCE- Assessment Element 2 - Essay Example Financial Position Key Financial Indicator: This part of the report includes some key financial performance indicators for the three-retail giant of UK. This three company shares almost 72% of UK retail market share. Looking at the size of the company it is very important for management to identify the key financial performance indicator for their organisation. Sales Growth This is one of the major performance indicator for most of the companies particularly companies within retail sector. These companies are serving consumers by providing their basic and luxury items. Sales growth indicates company’s current position in the market as compare to its peer group. Since UK retail market is almost an oligopoly market it can be easily evaluate the performance and efficiency of the management of these three companies. Operating Profit Operating profit is another appropriate performance measurement indicator. Since these companies are largely utilising their fixed asset and labor, it is very important for this companies to maintain their operating cost efficiently. High labour cost or operating expenses can lead to a humongous loss to any firm and its shareholders. Financial Ratio: Any investors or potential investors generally analyse the financial ratios of a company before making an investment on it as they properly indicate the current position of the company. At the same time, these financial ratios are important from manager’s point of view also to assess their performance. While creditors also look at those ratios before giving any loan to the company. Precisely speaking everybody analyse the ratios before involving with any organisation. Ratios like ROE, EPS, and Dividend Payout are the most relevant from investor’s point of view as they are specifically indicate return generate by a company using invested capital. Whereas leverage ratios, efficiency ratio, operating or net profit depending on business (in retail industry operating) are of more interest to managers. While creditors i.e. lenders are more interested to see the efficiency and cash conversion ratios of a particular firm. Accordingly the below explained ratios are very important for retail industry. Operating Profit Margin: This indicates the operating profit as a percentage of sales. OPM signifies firm’s capability of generating profit from its operating activities. Generally, higher operating profit creates some tremendous investment opportunities for both investors and lenders. Total Asset Turnover: The ratio is an appropriate indicator of the fact that how efficiently and effectively company is utilising their assets to generate revenue. This ratio is very important for a retail company as they posse’s lots of fixed assets. The higher asset turnover signifies higher asset utilisation. This ratio is a good indicator of management efficiency. Higher asset turnover implies efficient management team. Current Ratio: This ratio is very importa nt from retail industry point of view as it indicates the liquidity position of the c

Business Law and Ethics Essay Example | Topics and Well Written Essays - 2000 words

Business Law and Ethics - Essay Example eternal law), further bolstering its obligatory nature, then calling attention to the Roman jurists and the contemporary court pronouncements to the same effect, adding a legal dimension to the duty. All these aside, Johnston argues that the fiduciary obligation is encompassed within natural law, that is, it is within the nature of man as a free, rational and social being to render fiduciary loyalty where the situation calls for it. In the context of business, the fiduciary relationship exists between the owner of the business and the person that owner has hired to discharge the business. In modern corporate parlance, the business owner would be the shareholders, those who have invested financial resources in the business entity. The steward hired to conduct the affairs of the business is the modern business manager, or the Chief Executive Officer (CEO) in large corporations. In the Biblical metaphor, therefore, the CEO is the servant who is morally charged to owe loyalty to the shar eholders. Johnston argues that one who serves in a fiduciary position cannot serve his interest first before the interest of the person/s to whom trust is owed, legally, the cestui que trust or beneficiary of the trust relationship. Corollary to this argument is that the person entrusted cannot substitute his own judgment for that of the trustor, or undertake an action that he knows jeopardizes the trustor’s best interests. The conflict therefore arises in the modern business context, where advocates of corporate social responsibility insist that business managers, particularly for large corporations, have a duty not only to shareholders but also to other stakeholders – customers, employees, suppliers, the immediate community and society in general – to likewise serve their benefit and welfare in the conduct of their business. This is seen to run counter to the fiduciary relationship because management would have to decide in favour of the benefit of other share holders, at times to the detriment of the aim to maximize shareholder gain and corporate profit. It is the equal obligation to stakeholders as to shareholders that Johnston believes is untenable in practice From a legal standpoint, I would tend to agree with Johnston. Given an either-or proposition, the fiduciary relationship would supersede the stakeholder relationship. From a practical perspective, however, it is apparent that seldom is one drawn into the choice of one side to the exclusion of the other. Most business owners are aware that keeping customers satisfied, employees engaged and motivated, suppliers operationally viable, and the community supportive, would eventually translate to business gain and growth. By serving stakeholder interests, managers may forego opportunities for short-term profits but benefit the shareholders in terms of long-run and sustainable profitability. From a utilitarian perspective, therefore, the satisfaction of stakeholder interests also serves the interests of the shareholders, and there is no conflict. It is also often forgotten that the shareholders are themselves stakeholders of the company, particularly as customers, and oftentimes also as employees, because of employees’ share options. Shareholders are also part of the community and larger society. In this sense, the

Environment analysis of Germany and Expansion of BYD Co., Ltd 03013 Essay

Environment analysis of Germany and Expansion of BYD Co., Ltd 03013 - Essay Example The Third section is based on the recommendations of market entry strategy, and Section four includes marketing mix. The last section is based on the conclusion. Environment analysis can be divided into two segments macro and micro. The best common tool that is used to conduct the macro environmental analysis is PESTLE analysis (Bensoussan and Fleisehr 2012 and Jain, Trehan, and Trehan, 2009). 1) In Germany political conditions are in favor of the automobile industry, the government has policy to support the car industry through funding. In 2013, according to the estimates, the government made $1303 funding on per vehicle produced (The Conservation 2013). 2) The Country has policy to give a political response to the industry in case of crisis. For example, in response to 2008 crisis, a significant downturn in the European market by 11% was encountered; in response to the downturn, Germany introduced several scrapping schemes that helped in increasing the demand of cars (OECD, 2009). 3) The Government had significant policies to encourage the electro-mobility initiatives and had introduced a â€Å"national electro-mobility development program† with more than 500 million euro investment (Germany Trade & Invest 2013). 4) The Government has policies to invest in new technologies and committed to spending EUR 70 billion on research and development on annual basis. Germany is the leading nation in term of research and development expenditures and the auto industry acquire more 1/3 of the R&D expenditures (Raj 2014; Germany Trade & Invest 2013). Political factors have a significant impact on businesses. In Germany, the government has significant support to promote automobile manufacturers. The Government has policy to support manufacturers in crisis, has significant funding policies to encourage technological advancement and electro-mobility initiatives. Therefore, if the company decides to

International human resourses management Essay Example | Topics and Well Written Essays - 2000 words

International human resourses management - Essay Example To get a better understanding of international HRM, it becomes important to understand the issues that GE faced and then understand the measures taken by GE to control the problems which came up in terms of international HRM. The primary aspect that must be kept in mind with regard to GE is that it is truly one of the few international companies in the world. Its diversity is not only based on the number and variety of people that work for the company but also with regard to the businesses and markets that GE has entered into. GE has eleven separate technology, finance and services related business units each of which could be an international company in their own right. In terms of total employee strength, the company employs more than 300,000 individuals who are spread in more than 150 countries all over the world (GE, 2006). Despite being large and long-established, the values, management systems, culture and the rate of technological adaptation have remained the same wherever GE operations are maintained. GE deals with a variety of products and markets which range from computer systems, aircraft engines, energy plant development, finance and capital services, moulded plastics, illumination devices, health tools and military equipment. Regardless of the nature of business they get into, GE focuses on converting powerful ideas into real products for the collective benefit of their stakeholders (GE, 2006). As a market leader, no company few companies in the world are as well respected as GE (Demos, 2006). Throughout their existence, and more recently in current years, analysts from various fields such as management, business administration, human resource management and those who study organisational behaviour have all given high accolades to GE (Fisher, 2006). A large part of this respect comes from the way GE takes care of the human resources which are recruited by the company. These

Why Parents are Sometimes Strict to their Childeren Essay

Why Parents are Sometimes Strict to their Childeren - Essay Example This paper examines the issue of strict parenting by first defining what this means, and then exploring the multiple reasons why parents might choose to be strict to their children on occasion. A number of scholarly findings are reported, along with illustrative examples, in order to demonstrate the type of situations which call for strictness, and finally a comparison is drawn between strictness which is appropriate, and strictness which is unhelpful for a child’s development. Most people can remember instances from their childhood when their parents punished them because of something that they did. It is entirely natural and proper for a certain amount of conflict to arise between parents and children because the only way children can learn about the world is by being gradually introduced to it in a safe and practical way. Babies and young children have to be taught that certain objects are hot, or sharp, or in some other way dangerous, and caring parents are generally very strict about things like fire and matches, crossing roads, talking to strangers, and other kinds of behavior which could bring harm to the child. Strictness in this context is a fundamental parental duty. It would be criminal and negligent to allow children to freely experiment with such dangerous behaviors and so in this sense strictness is a positive quality which protects the child by teaching it what must be avoided. There is another kind of strictness, and this relates to the social behavior of a child, for example in learning to say hello and goodbye, or to say polite phrases like please and thank you. There is an element of culture in this kind of strictness, because it has more to do with what people think about the child (and by implication also the parents) than what the child wishes or needs. Some families are very strict about using titles such as â€Å"Sir† or â€Å"Ma’am† when the child is addressing adults, while other parents are much more relaxe d, and some even allow children to address parents by their first names, rather than by polite phrases or the labels â€Å"Mom† and â€Å"Dad†. The purpose of this kind of strictness, when it occurs, is to make sure that the child learns to fit into the norms of the social setting in which the family lives. Parents who have been in the military, or who have a strong faith in a major religion, are often more concerned about this kind of behavior, because they have high moral standards themselves and wish to pass these same standards on to their children. Parents who work in the arts and media, or who are unemployed, or who are of a more gentle disposition may, on the other hand, value a free and easy approach to life, or perceive such good manners as something irrelevant, or elitist. The moral, religious and political views of the parent, therefore, are often a key factor in determining how strict they are with their children. A number of studies have been carried out o n parents and strictness, including a recent exploration of the relationship between teenage drinking behavior and parental strictness levels (Aubrey, 2010). Researchers at Brigham Young University found that children whose parents are indulgent and easy-going tend to be the most likely to become involved in binge drinking of alcohol. The same study found also that parents who are very strict try to prevent the child from coming into contact with alcohol, but unfortunately this has the effect also of removing the opportunity for children to make their own judgements. (Aubrey 2010). An earlier study on parental strictness in the United Kingdom found that â€Å"Children are more likely to grow into well-adjusted adults if their parents are firm disciplinarians.†

Feminism In England Essay Example | Topics and Well Written Essays - 5000 words

Feminism In England - Essay Example Feminist political activists support such issues as women suffrage, wage equivalency, and have power over reproduction. (O'NEILL, 1969) Feminism is not connected with any specific group, performance, or past occasion. Its foundation is the political understanding that there are rough power arrangements between groups, in conjunction with the faith that something should be done about it. Feminism has been described as a movement with many projects; there is not just one feminist view on everything, so not just one feminist legal theory. However, arguably feminist legal scholars have certain similar concerns. Although anthropologists suggest that many primitive societies were essentially matriarchal, historical evidence from the Roman era till the present time indicates that must legal systems have treated women in an unequal fashion in comparison with their male components. Feminists believe that until the recent past all writing on the social, political, economic, and other major issues affecting humanity have been done by males, from a male point of view and barring very few exceptions (e.g. J.S.Miller), do not reflect women's role in creating and shaping society. Male written works have created and perpetuated biases and injustices against womankind. Male's characteristics are take as the norm and female's characteristics as deviation from the norm. Instances can be quoted to show that the prevailing conceptions and applications of law continue to reinforce and perpetuate patriarchal power. Feminism arose to challenge to rectify these wrongs and the ground realities dictate that the struggle should go on. The 19th century English liberals were among the first jurists seriously to question the position of women in society. For example JS Mill questioned the traditional, to some extent religious view that women were inferior beings destined to obey th eir husbands. Then, towards the end of the century Marxist writers began also to question the way in which women were treated under the law and economically championing women as the oppressed clans. In Marxist eyes it is the male capitalist who is the villain. Women and workers are the oppressed and exploited victims. Modern writers such as Zaretsky attempted to show that male dominance was as much an evil as capitalist oppression (Dixon, 2001). Although most of the leaders of feminist movement were women, yet all women are not the supporters of feminism and not all feminists are women. A number of feminists dispute that men should not acquire positions of headship in the movement, but the majority believe or look for the support of men. The issue of Feminism in England has rose to alarming levels and needs to be addressed so that major revolutions by the women can be avoided. Feminism in England is totally different than that in America as it is based the rights of equality of women their fulfillment and their role in the prosperity of England. The media is playing a major role in influencing the role of women in England. It is portraying women as second class citizens and is