Giving a summary and offering a contemporary example Essay

Giving a summary and offering a contemporary example - Essay Example This is also called the male gaze. Under what is a broad umbrella of psychoanalysis, different theories vary there between. The basic method of psychoanalysis is the interpretation of the relative subjects’ unconscious conflicts, that later tend to interfere with his or her day-to-day normal functioning’s. These conflicts may pose a threat such as causing phobia, anxiety or depression. Feminism on the other hand, which generally fights for ideologies aimed at defining, as well as defending equal opportunities for women in the political and economical sector (Musa, 2010, 68). This gives a feminist the role to advocate for the rights and equalities of women. In light of Laura Mulvey, and her strong ideologies, there leaves a question to be answered, on whether it still is fair to characterize women mainly as objects of the male gaze. The media in general, portrays certain roles to be taken up by either men or women. However, its men who gain the upper hand, leaving women to fit in what are at times referred to as the excess positions. The issue is thus; could there be a reversed definition of the male gaze? Meaning, could there be a female gaze? Identifying with a female gaze is just but a mere identification with the masculinity issue (Halberstam, 2008, 93). When it comes to the question about media, Laura Mulvey views Hollywood as being a good example, and a proper definition of a monolithic construct. It is evident that films and media in general, aim at mass-producing daydreams and fantasies as well, but for what purpose. Women tend to suffer being objectified via the media, through unconscious desires, which are a creation founded in a patriarchal ideology. Mulvey further builds on her ideas, with the claim that with psychoanalysis, one is able and at a position to discover the fascination of media work, in terms of the individual subject, and certain social formations that continue to mould him (Mulvey,

Fashion Leadership Essay Example | Topics and Well Written Essays - 6000 words

Fashion Leadership - Essay Example Keeping in view the importance of image of politicians, celebrities and political figures, fashion leadership is a viable methodology to increase their influence because, if people dress like politicians, it subliminally means that people will vote for them. On the other hand, lifestyle replication in public is considered as an effective measure in selecting the most famous personalities in the world. This premise can be supported with Mrs. Obama’s large-scale impact on the stock prices of the firms, which are providing her with various attires for her public appearances because, her public appearances are causing the share price of her clothes suppliers to rise substantially in following weeks and therefore she is providing these firms with elite class of endorsement. The main point to notice is Mrs. Obama’s use of attires which are unique, distinct and not in the reach of the wider population due to its higher value in monetary terms. This gives her a distinct positio n and shows her ability to lead by the power of distinction and prominence as no other can compete her. Another angle of analysis can relate this observation with historic presumption of power in few hands because; capitalism is based on the concept of wealth accumulation within the highest ranks of the society (Marx, Economic and Philosophical Manuscripts of 1844. Karl Marx Estranged Labour, 1844). Therefore, the phenomenon of fashion influence is commonly associated with the elite societal class due to new fashion’s high cost in early days.

Comparative Analysis of Tesco PLC and Primarks Capacity Management Essay

Comparative Analysis of Tesco PLC and Primarks Capacity Management - Essay Example n demand, retail service providing companies are faced with a challenge of managing, expanding and planning their capacity to meet increased demand for retail products. In this pursuit of retail capacity management, two main options have been considered by the retailers across the UK. The first option is the expansion of retail floor space by opening up new retail outlets and the second option has been to go online and make use of the omnipresent advantage. Tesco PLC and Primark, both of which are retailing companies, have catered this increase in demand and the challenge of capacity management by focusing on these options. However, it is pertinent to note here that both companies have different challenges to face; Tesco PLC has a large and mature customer segment which needs to be catered, managed and facilitated through conventional and unconventional means. On the other hand, with a comparatively small customer segment, Primark’s aim to build capacity is aimed at increasing customer base, rather than managing or facilitating it. Having taken into consideration the increase in retail customers’ demand, Tesco has considered a paradigm shift in its capacity planning and management. As per the interim report published by the company in company for the year 2012 – 13, the management is focusing more on online retailing rather than increasing physical retail outlets. The possible outcome of this strategy to increase capacity can be the catering of increased demand of the customers and to have a wider reach by nullifying the impact of constraints associated with physical outlets (Tesco PLC, 2012). Having considered the fact that the customers of the company increased significantly, Tesco PLC required a solution for increasing its capacity to manage growing customer... This esay sresses that Tesco PLC has a large and mature customer segment which needs to be catered, managed and facilitated through conventional and unconventional means. On the other hand, with a comparatively small customer segment, Primark’s aim to build capacity is aimed at increasing customer base, rather than managing or facilitating it. Having considered the fact that the customers of the company increased significantly, Tesco PLC required a solution for increasing its capacity to manage growing customer base. Having taken into consideration the increase in retail customers’ demand, Tesco has considered a paradigm shift in its capacity planning and management. This paper makes a conclusion that keeping in view the comparative analysis of Tesco PLC and Primark in this report with regard to their capacity management and initiatives taken in this respect by both of them, it is evident that there is a marked difference between the strategies of both companies. Tesco PLC, having a strong physical presence and large retail floor space in the UK, has been focusing on going online to target a greater customer base. In fact, the management at Tesco PLC is considering reducing its retail space, which will ultimately benefit the company in reducing its operating costs. On the other hand, Primark has persisted with its strategy of increasing retail floor space in the UK and has also planned to carry it forward in the future too.

Genetic engineering practice Essay Example | Topics and Well Written Essays - 500 words

Genetic engineering practice - Essay Example Equally, some cultured meat is prepared with the present technology, which reduces the level of L-carnitine to zero percentage. This chemical is a contributing factor to heart diseases. The chemical is naturally contained in the red meat. Similarly, the meat is grown in the test tube (GMO) is preferred to conventional meat in terms of cleanness. According to Tomme, the GMO meat undergoes a clean process in its preparation consequently reduced infections. This argument justifies the belief that conventional meat undergoes dirt preparation process, which allows the growth of such bacteria as Salmonella and Listeria, which causes food poisoning (Tomme, 67).On the other hand, GMO meat should not be explored as a viable alternative to conventional meats because of the belief that, despite the vitro meat supposedly similar to the conventional meat, there is a probability that the test tube meat could be bodily detrimental (Tomme, 67). There is a high extent of questionability concerning th e long-term consequences of the test tube meat consumption on human beings. There is fear and doubt amongst the public that the rush to consume new food substances may cause unforeseen effects, which might be difficult to prove for hesitation to test using humans as instruments. Similarly, the technological infeasibility, which is associated with technical challenges in the production of the vitro meat, has remained technically unchallenged, consequently leaving room for doubts.

Problem Definition Research Paper Example | Topics and Well Written Essays - 1250 words

Problem Definition - Research Paper Example The problem that the paper centers around is gender bias in corporations and the associated problems. (Jennings, 2008; Wines, 2006; Bowie, 2002) Earning profits without maintaining ethics might benefit the organization but the growth is short lived. Investors, employees, customers and interest groups judge whether an action is ethical or non-ethical. (Ferrell, Fraedrich, Ferrell, 2009;  Jones, Parker & Bos 2005) The aspect of gender bias has been taken up in this paper with some small case studies to bring out the exact work environment in the US. The company under study is an orchestra company, which was accused for gender discrimination in employee treatment and work culture in the US music industry.      Our study is based on the US music industry. The bias has been seen in the compositions of western music and in the very management itself. Women working here are hurt badly in the way they are treated or the acknowledgement of their works and achievements. There have been some cases when women have been denied membership or selection in an orchestra position based on their gender. (Takala, 2007) The work atmosphere is such that women are deprived of any equal treatment to that of  men in similar positions. This feeling of exclusion and deprivation affected their performance and their abilities misused. (Takala, 2007). United States in general has an impressive statistics with respect to workingwomen compared to Europe. While Europe has 41% of workingwomen with only 1% making it to the executive boards, US women make more than half of the working force with 10% in the executive boards. Women participation in orchestras has been compared for four countries according to gender. Allmendinger and Hackman report women participation of 36% for US against 30% for UK and 16% for East and West Germany. But the high rates in US did not give the real picture. The survey found that though the number of working women were high in US, most of

Policy paper-fixing health care (Zoonotic disease) Research Paper

Policy -fixing health care (Zoonotic disease) - Research Paper Example stercoralis (3%). The overall prevalence of D. immitis is 25.3% (from www.EMERGING%20PARASITES%20OF%20PUBLIC%20HEALTH%20SIGNIFICANCE ). Evaluation of the parasite burden of Tricuris tricuria in a St. Lucian community showed most of the community having a low burden of the parasite, while few members of the community had a heavy burden. 84% of t those harbouring the parasite were found to be children in the age group two to fifteen years. Children of the same age group constituted 87% of those individuals having hundred or more worms (Bundy et al, 1987). Zoonotic burden in Jamaica is to a significant extent due to the close interaction of humans and pets like dogs. 73% of the households in Jamaica maintain pet dogs. Assessment through faecal examination showed that 58% of the animals were infected with one or more of the eight helminths distributed as Uncinaria stenocecephala 26%, Ancylostoma sp. 23%, Trichuris vulpis 9%, Toxocara canis 8%, Spirocera lupi 6%, Strongyloides sp. 6%, Appphallus sp. 4%, and taenids 1% (Robinson, Thompson & Lindo, 1989). The results of the study into the Annotto Bay community in the Parish of St. Mary, Jamaica showed that 64.7% of the stool specimens of the community had one or more of the helminth species and that there was a marked age dependence demonstrated with the helminth infestation occurring most commonly in the pre-school children (Win, 1996). Screw worms or Cochliomyia hominivorax infestation in Jamaica in 1998 was 25,000. Since then an eradication program has led to its diminishing infestation in Jamaica. Between 2004 and 2007 the annual average infestation of screw worms had dipped to 2,000 and in 2008 the infestation had dropped to 452, which included twenty infestations in humans (Reid, 2008). In 2007 UNAIDS sponsored a study into the prevalence of intestinal parasites in children infected with HIV/Aids. The results of

Chinese Modernist fiction Essay Example for Free

Chinese Modernist fiction Essay Chinese Modernist fiction is very complicated in terms of imagery and literary expression used by the author, as well as in terms of dual or multiple meanings of the works, but in general they express the mood of the epoch. Mu’s stories are to great extent experimental and vary between purely proletarian fiction and ‘dialect’ writings that express really deep thoughts through internal monologues and the use of dialogue as a tool of changing the characters’ self-perception or their impressions about their environment (MacDonald, 2004). Mu Shiying’s prose is often called â€Å"New Sensationist† (Xin ganjuepai) style of writing short stories whose plot often develops rapidly, whereas the picture the author has drawn at first remains unchengeable(MacDonald, 2004). â€Å"The name â€Å"New Sensationist† was derived from the Shinkankahu ha, a group of Japanese avant-garde writers from the 1920s and 1930s. However, the evidence is against the actual existence of a group of writers who called themselves â€Å"New Sensationist† in China† (MacDonald, 2004, p. 797). Nevertheless, Mu’s short story entitled â€Å"Five in a Nightclub† gives a number of sensational experiences, which this essay is designed to discuss. The first scene of the short story describes the intrinsic human need for material resources, the main drive of the business world: â€Å"Men with blood-shot eyes milled about the gold exchange. [†¦] The speculators devolved into brutes. The wind blew the reason from their minds and the steel from their nerves† (Shiying, 1992, p. 5), so that the first perception of Shanghai refers to the psychological tension between the people, who have suffered a lot from the adversities, brought about by life. The first episode represents the pace of Shanghai life: a person can lose their fortune or become rich in one moment, so the description of instability and nervousness refers to the lack of control over the situation, as if the participants were obedient marionettes in the hands of the powerful and malicious force. The second scene, depicting a young man, scornfully rejected by the girl he loves, also refers to the whims of fortune and more precisely –explains the sensation of hope; this feeling appears hovering or hanging over the place where Zheng Ping is waiting for his darling. The words he sent to the girl yesterday are, as he realizes, written to describe his today’s situation: â€Å"Stranger, O stranger! / Yesterday I was your slave. Today you say I’m a stranger†¦Ã¢â‚¬  (Shiying, 1992, p. 6). Importantly, there is a notable contrast between the first paragraphs, in which the author describes the character’s romantic thought, his illusionary closeness to the object of his strong feeling, and his disappointment and sorrow at the end, when â€Å"Zheng Ping’s hair turned white† (Shiying, 1992, p. 7). Fragments rapidly change one another. The short passage about a young woman, who has lost her beauty over the recent years, points to the perception of human body as machine that can be used: â€Å"Youth A – â€Å"Isn’t it Daisy Huang? She was the toast of the town five years ago! † Youth B – â€Å"Amen. She was quite a dish! †Ã¢â‚¬  (Shiying, 1992, p. 8). Accordingly, human beings do not belong completely to themselves, as they should always try hard to meet the requirements, imposed by society, especially those related to appearance and beauty. Ji Jie, the character, described in the next episode, is also lost in his self-identity and self-perception, so that he even fails to comprehend his real nature and the sense of his being in this world. Another character, battered cruelly by life, is Miao Zongdan, a clerk, who has been working hard for his career development and who receives a letter of dismissal. This episode is very similar to the first one, in which the sudden turning-point can ultimately change the individual’s life, destroy their desires, aspirations, ambitions – just like a high wave of tsunami that covers the person’s life. The first chapter of the short story therefore provides an overview of the psychological lives of certain dwellers of Shanghai, whereas the other people, surrounding them, remain indifferent, so that the average inhabitant of Shanghai is a ‘small person’, incapable of managing their fate. On the other hand, they should cope with their problems without any support from outside. The second chapter narrates about a typical Saturday night in Shanghai, or the bright underground life, heated by neon, alcohol and cigarettes: â€Å"Red streets, green streets, blue streets, purple streets†¦ City clad in strong colours! Dancing neon light – multi-coloured waves, scintillating waves, colourless waves – a sky filled with colour. The sky now had everything: wine, cigarettes, high-heels, clock-towers†¦Ã¢â‚¬  (Shiying, 1992, p. 10). Human mores become increasingly more relaxed at this time, and people are about to do unusual things, as such conducts are not likely to happen in the daylight. In the third chapter, Shanghai is described in merely two colors: black and white, that symbolize purity and dust, but flow together into a single glamour of the night club. In addition, one can note a mixture of different cultures in nightclub settings: the club itself is designed in European style, as the idea of night amusements in such settings derives from this continent, whereas the customers are Chinese; and the dancers who entertain the visitors are â€Å"Russian princesses† (Shiying, 1992, p. 11). This pre-arranged chaos influences the characters almost magically: their dreams seem to come true. The idea of saving night resembles the fairy tale theme: at daytime, the characters remain ugly beasts, whereas at night they turn into young and attractive princes and princesses, who become rich and are as a result surrounded by their admirers. In this sense, night is remedy against all daily troubles, as they all are resolved or fixed very quickly and naturally, as if the natural force that throws the characters into the depth of adversity and misfortune calms down at night – this magic conversion can be compared to black and white colors, which seem to be the major imagery in this place: â€Å"By the white tablecloths sit men dressed in formal evening attire: layers of black and white: black hair, white faces, black eyes, white collars, black ties, white starched shirts, black jackets, white waistcoats, black pants†¦black and white†¦Ã¢â‚¬  (Shiying, 1992, p. 10). The author seems to recognize only extremes, rather than the â€Å"golden middle† that balances the positive and negative forces and protects human psyche from excessively strong feelings and emotions. The city, in turn, also experiences a kind of transformation: whereas at daytime it looks like a huge technocratic monster that has only concrete and asphalt inside and is inhabited by people, who hurt each other with their apathy and indifference; at night it alters into a real paradise, filled with the radiance of happiness, kindness and friendliness. Noticeably, the characters in the night club interact with one another very dynamically and seem united by this atmosphere of common joy and relaxation. Nevertheless, this illusion of amusement seems unrealistic after the events, which took place in the afternoon; in spite of the miraculous healing of all human hardships, it contains the after-pains, which give the idea of the possible return of all daily problems once this wonderful night comes to its logical end. The depiction of the common excitement only reinforces the reader’s expectation of the future negative events, which will take place in the following morning or afternoon and shatter this positive emotional atmosphere. As for the characters in the nightclub settings, they are described as fragments, successfully integrated in an entity, as all of them manifest their self-confidence in almost the same way. For instance, Daisy re-gains her youth and beauty, so that nobody recognizes her, except her companion, Junyi, a gold baron: â€Å"†I’ve never been more sane in my life! † said Daisy, who had regained her composure. Suddenly she laughed again: â€Å"I will always be young. Oh, Junyi, let’s make a real night of it! † Daisy pulled Hu Junyi out onto the dance floor† (Shiying, 1992, p. 12). Later, Zheng Ping enters the club, looking drunk and happy because this time he has another girlfriend and therefore seems protected from the negative remembrances, which can be caused by Nina’s presence. Similarly to Daisy’s case, Zheng experiences a very short loss of nerves, but finally retakes self-control and focuses on his new girlfriend. Although Miao’s problem is not solved yet, he also joins the party and soon becomes drunk and happy. Whereas at first, Daisy and Hu’s joy seems natural, later the company is gradually falling into absolutely inhuman and unexplainable ecstasy that can be caused only by the overuse of spirits: â€Å"Everyone laughed with her – open mouths, open mouths, open mouth†¦ gaping holes that with every passing moment seemed less human† ((Shiying, 1992, p. 14). The characters have already joined to the nightclub atmosphere, primarily – because all of them have come with partners, so that they are no loner lonely and miserable. Ji Jie, despite the demonstrative happiness of the other four persons, is slowly sinking in the marsh of his own thoughts, in his hard mental work. Nevertheless, he is no longer depressed, as his visit to the club will probably allows him to find his identity and understand himself better. Moreover, he is described by the customers as a happy person: â€Å"Customer D – â€Å"He who has nothing to do after dinner and who can come here to break matchsticks is a happy man†. Customer C – â€Å" Even the drunkard with him is happy! He’s the guy who spilled the drink after badging in here. A while ago he was picking fights, now he’s telling jokes! † (Shiying, 1992, p. 18). Towards the end of the night the delight of the five characters begins to disappear, and the sensation of this night never seems to come again, as the problems, experienced by the five persons at daytime, are becoming more real. The sixth character, Jonny, later gets to know that her wife and newborn son are dead, but he is not allowed to leave the work and must continue entertaining the visitors with his music. The five personalities, who seemed cheerful to craze in the evening, are now described as â€Å"popped balloons† (Shiying, 1992, p. 20). All the characters later reconcile themselves to the fact that they are losers in this life, only Hu Junyi kills himself. His death is a milestone, after which the other characters open their true faces and confess to their tiredness of living. The night was nothing more than an attempt to repair the shattered lives, whose pieces turned out so small that it was impossible to paste them together. To sum up, the new perception of Shanghai is presented as never-ending rolling down, a journey through the severe daily reality and exaggeratedly euphoric night parties, which, however, quicken human degradation. Whiteness and blackness are never to mix together in Shanghai, so that its dwellers are fated to swinging between the two extremes, which are pain and delight. Either sooner, or later, the life of this small person will be shattered by the large city, as the short story narrates. Works cited MacDonald, S. The Shanghai Foxtrot by: Introduction. Modernism/modernity, Vol. 11 (4): pp. 797-807 Shiying, Mu. Five in a Nightclub, Renditions Spring 1992, pp. 5-22.