Saturday, April 11, 2020
Two Strategies for Writing a Sample Report Essay
Two Strategies for Writing a Sample Report EssayWith the competition of today in different fields of science and technology, we are bombarded with a multitude of sample report essays for school science fair. Having in mind that there is nothing wrong in having multiple samples, this article will cover two strategies for making your own sample essays. These strategies will help you to select your strengths and weaknesses and to help you approach your writing style and subject matter. They will also help you to consider factors like word count, length, formatting, and author preference.One option for you is to get the 'Dear America'Japan's Sample Report' essay free and help with that a little bit as well. Now you can use your own essay to learn more about Japanese culture. You can read a sample report essay for space or you can even draw up your own sample essays.For example, if you are planning to write a report on how astronauts learn to eat in space. To make sure that you are using only English-language sources, I would recommend you to do a search in Google using 'how to write a report for space.' This method will help you to avoid using English words that are not commonly used in the English language.To help you get started, you should first look at this page and start to understand the keyword 'How to Write a Report for Space' and how this page relates to space. The page gives a brief overview of how astronauts eat in space and how they do so. You should first have a good idea of the basics and then learn more about the topic.Once you know a bit more about how astronauts eat in space, you can then start to focus on how to write a report essay. Then you can consider the pros and cons, and you can come up with a strategic plan. Even though you have already researched on how to write a report for space, you still have to research the topic in more depth.Consider the word count as well. This will help you decide whether to write a longer or shorter report essay . For this reason, you should always keep track of your word count, since it will help you to determine if you have enough space for your essay.There are a variety of ways to get the sample report essay for school science fair. However, choosing a strategy is not very hard at all. Just make sure that you try to choose strategies that will best fit your writing style and learning style.
Saturday, March 21, 2020
Importance of Business Correspondence Essays
Importance of Business Correspondence Essays Importance of Business Correspondence Essay Importance of Business Correspondence Essay Importance of Business Correspondence Name: Institution: Instructor: Course: Date: Business Correspondence 1. Inquiry Letter August 28, 2012 Mr. Zhu Lu Director, Fine Leather Shoes Ltd. 22 Miu Ave, Shangai China Dear Mr. Lu, I trust that this letter finds you in excellent health. My name is Mrs. Cindy Elroy and I own an importing company specializing in womenââ¬â¢s shoes. The company, Fit Shoes Ltd., is based in Sydney, Australia. I learnt of your company from an article in the Sydney Morning Herald, which led me to your website. I have been looking for an affordable leather shoe manufacturer with a reputation for quality, with which to partner. I would like to inquire if you have a product line of multicolored womenââ¬â¢s shoes. In case you do, not I would like to know if I could send you my designs and have you manufacture them. I would also appreciate information on any other womenââ¬â¢s product lines you have. Please remember to include your current business policies. It would be a privilege to partner with your organization. Please let me know if you have worked with other Australian companies. Thank you for your assistance. I look forward to your reply. Sincere regards, Cindy Elroy. Fine Shoes Ltd NSW 132 Australia 2. Reply Letter August 28, 2012 Mr. Tom Connor Director, Procurement United Sports, NSW 205 Australia Dear Mr. Connor: I hope that this letter finds you well. My name is Ms. Liu Ming. I am the director of public relations at the Shanghai Sports Ltd. I am writing in reply to your letter dated 24 August 2012. I appreciate the interest you expressed in our company. We currently have the capacity to manufacture the pointed football boots you were interested in before the September Deadline. We, however, regret to inform you that the extra streamlined ââ¬Ëimmerseââ¬â¢ swimming caps you liked are out of stock due to a shortage of raw material. Allow me to interest you in our new speed line, which has been proven to increase the speed of swimmers. We appreciate the concerns you raised regarding the use of child labor in China. Our company complies with the fair labor laws set by the International Labor Organization (ILO) who regularly send an inspector to our factory. Please refer to the ILO website, which has a list of approved organizations. We look forward to partnering with your esteemed organization. Find enclosed the copies of the certificates awarded to us by ILO. Thank you for your time. Sincerely, Liu Ming Shanghai Sports Ltd 32 Mao Lane, Shanghai China 3. Importance of Business Correspondence in the International Setting Business correspondence is crucial in the International context. It is the primary means of making queries concerning issues like business contracts and terms. The correspondence you use as an international businessperson influences how seriously you will be taken. The quality of your letter will be taken to equal that of your company. Well-written and formatted letters convey seriousness to clients and help build trust. Quality also determines the amount of respect you command. Business correspondence can thus be taken as an advocate for a companyââ¬â¢s position. Good letters are always well organized. It is advisable for business people to plan everything they want to say in advance. Drafting out the sequence of the intended communication helps writers to include all the relevant facts. It also avoids redundancy caused by unnecessary words. Considering that communication is with real people markedly improves the content of letters. Business people should always convey respect to their recipients. One should use a tone of courtesy even when disagreeing with a fact. This shows sensitivity to others peopleââ¬â¢s views. It also reduces the impersonality of letters and can lead to strong friendships as attested by real life businessmen. Another important aspect in business correspondence is appreciation. Thanking people for sparing the time to read your letter increases the chances of the recipient supporting your goals as your gratitude indicates you value them. Clarity in correspondence also eases everyoneââ¬â¢s work. Misunderstandings can result in expensive delays. It can also result in mishaps such as the wrong goods being shipped to you. Using simple and concise words is thus better that complicated ones. Business people should always consider if their recipients use English as a first or second language. Using idioms may also lead to confusion. When corresponding in the international context, having insight into your recipientsââ¬â¢ culture increases your chances of success. When writing, show respect for their country of origin and mention something positive about it. Also, be careful not to adopt a stereotypic tone as this may portray you as ignorant. Honor your readerââ¬â¢s place in the world economy, avoid insulting phrases such as ââ¬Ëthird world countryââ¬â¢ or ââ¬ËOrientalââ¬â¢ (Kolin, 2012). Maintaining goodwill with clients takes tact, which one can develop through reading or talking to businesses people who have dealt with a certain country in the past. Letters with antagonistic tones can make recipients adopt defensive attitudes with you. With the advent of technology, most business correspondence nowadays is done via the internet. The revolution of the Information Technology industry has presented business people with various communication options like e-conferencing, instant chat and Email. Emails are more common as they are easy to use and affordable. It is also easier to keep records for future reference. One should ensure emails are an acceptable means of business communication before adopting them when dealing with new business partners as some cultures find them too impersonal (Martin Chaney, 2012). People sometimes get informal when corresponding via email. This can have negative results as it indicates a lack of professionalism. Proper etiquette should still be observed. As adopting, a familiar tone with emails can be offensive and is associated with disrespect. References Kolin, P. C. (2012). Successful writing at work. Martin, J. S. Chaney, L. H. (2012). Global Business etiquette: a guide to international communication and customs. Santa Barbra, Cali: Praeger.
Thursday, March 5, 2020
How to Arrange Prepositional Phrases
How to Arrange Prepositional Phrases Prepositional phrases act like adjectives and adverbs to add meaning to nouns and verbs. They can also be arranged to be more effective, or condensed or eliminated to cut the clutter. Heres how: Arranging Prepositional Phrases A prepositional phrase often appears after the word it modifies: A spaceship from Venus landed in my back yard. However, like adverbs, prepositional phrases that modify verbs can also be found at the very beginning or very end of a sentence: In the morning, the Venusians mowed my lawn.The Venusians mowed my lawn in the morning. In both versions, the prepositional phrase in the morning modifies the verb mowed. Rearranging Prepositional Phrases Not all phrases are this flexible, and so we need to be careful not to confuse our readers by misplacing a prepositional phrase: The Venusians swam for two hours after lunch in my pool. This arrangement gives the idea that the visitors from Venus enjoyed lunch in the pool. If this is not the case, try moving one of the phrases: After lunch, the Venusians swam for two hours in my pool. The best arrangement is one thats both clear and uncluttered. Unpacking Prepositional Phrases Although several prepositional phrases may appear in the same sentence, avoid packing in so many phrases that you confuse the reader. The sentence below, for example, is cluttered and awkward: On a rickety stool in one corner of the crowded honky tonk, the folk singer sits playing lonesome songs on his battered old guitar about warm beer, cold women, and long nights on the road. In this case, the best way to break up the string of phrases is to make two sentences: On a rickety stool in one corner of the crowded honky tonk, the folk singer sits hunched over his battered old guitar. He plays lonesome songs about warm beer, cold women, and long nights on the road. Keep in mind that aà long sentence isnt necessarily an effective sentence. PRACTICE: Rearranging Prepositional PhrasesBreak up the long string of phrases in the sentence below by creating two sentences. Be sure to include all of the details contained in the original sentence. Up and down the coast the line of the forest is drawn sharp and clean in the brilliant colors of a wet blue morning in spring on the edge of a seascape of surf and sky and rocks. Eliminating Needless Modifiers We can improve our writing by using adjectives, adverbs, and prepositional phrases that add to the meaning of sentences. We can also improve our writing by eliminating modifiers that add nothing to the meaning. A good writer doesnt waste words, so lets cut the clutter. The following sentence is wordy because some of the modifiers are repetitious or insignificant: Wordy: The steward was really a very friendly and agreeable man, quite round, rotund, and sleek, with a very costly set of dimples around his terribly pleasant smile. We can make this sentence more concise (and thus more effective) by cutting out the repetitious and overworked modifiers: Revised: The steward was an agreeable man, rotund, and sleek, with a costly set of dimples around his smile.(Lawrence Durrell, Bitter Lemons) PRACTICE: Cutting the ClutterMake this sentence more concise by eliminating needless modifiers: It was a rainy morning, dull, wet, and gray, in the early part of the month of December. Common Prepositions about behind except outside above below for over across beneath from past after beside in through against between inside to along beyond into under among by near until around despite of up at down off with before during on without
Monday, February 17, 2020
International entrepreneurship and innovation Essay
International entrepreneurship and innovation - Essay Example It makes life comfortable for a lot of people but the strength of Cochlear Property is that it is a unique technology which cannot be easily replicated due to the fact that the company has a patent right to the technology. The second factor responsible for the success of Cochlear Property is the Australian governments policy of encouraging pharmaceutical and medical research entities. This provided the much needed capital which was used to get the company to move to a high pedestal in its operations and attain a sustained level of productivity. The fourth element of the success of Cochlear Property is the fact that the company has been able to penetrate specific markets. This is because it is a specialised product that is suitable for deaf people in different parts of the world. The ability to get the products to consumers makes the company solvent and keeps it going. Risk-reward trade off refers to balancing entrepreneurial risk for rewards in the form of profits or revenues (Mankiw, 2012). Cochlear has a technology that is unique, distinct and very much in demand amongst a particular niche of the markets around the world. However, the risks relate to the challenge of financing. Hence, financing risk was the main and central risk that faced Cochlear Property. The main risks involve the internationalisation of the company through the acquisition of funds. The low capital and the the need for internationalisation came with the challenge of raising funds and this had the inherent risk of destabilising the company and its capital structures as well as its going concern status. Acquiring funds from sources that proved to be extremely expensive meant the company would pay too much money to finance their debts. This will mean too much interest to be paid at different points in time and this could cut down profitability and lead to the collapse of the company. On the other hand, equity financing meant the risk of opening the door
Monday, February 3, 2020
International Business Research Paper Example | Topics and Well Written Essays - 1000 words - 2
International Business - Research Paper Example As per Avon's global strategy it is imperative to sell directly to individual consumers and the product's brand names can be changed in accordance with the cultural environment of different countries but the global brand name will be their primary identification. Avon allows every branch or subsidiary to set its own competitive prices in response to their local market conditions and the inter-country transfer of learning, resources and practices. 1. Your reading assignment for this unit describes different marketing orientations. Discuss the applicability of each to Avonââ¬â¢s international operations. Production, sales, customer, strategic marketing, and social marketing are the most common marketing orientations. Avon uses a mix of customer, strategic marketing and social marketing orientations in its global marketing strategy. Avon is basically a customer oriented company which allows product modifications as per country-specific or customer-specific requirements. As a part of its social marketing campaign to support women, Avon started its social awareness programs like fighting against domestic violence and breast cancer. Avon also introduced insect-repellent skin creams in South American countries. The company also took an innovative step in its distribution method in China to appropriately implement its strategic marketing orientation. 2. Why is Avon so much more dependent on its foreign operations than on its home (U.S.) operations? The strategy of going global was based on a primary fact that there will be more chances of profitability if you could access more customers. The basic reason of exporting is to increase the profitability of business either to explore new markets or to get rid of local heavy competition. Avon had both. The selling model developed by Avon that is in accordance with the nature of their products is not much suitable for the women in United States. As a large number of women are engaged in full time jobs, it will be difficult to access them through direct selling model. 3. Discuss socioeconomic and demographic changes that could affect Avon. Avon has a specific sales model that is line with its business model and the nature of products it is selling. However in order to make the business profitable, it is necessary to understand the socioeconomic and demographic trends of the country. In United States, the availability of women is a major issue. Avon needs part time sales force to implement its sales model effectively with a low labor cost. The unavailability of women affects the volume of sales because there will be fewer candidates willing to take the part time sales representative job and also there will be fewer women to meet those representatives to buy the products. 4. How might a global recession, such as the one that began in 2008, impact Avonââ¬â¢s operations? Going global is a risky decision as the economic recession can affect the profitability of a global company more than a local company . Some portion of operating cost of global operations is fixed in nature and can not be avoided like legal formalities of each country. Global recession also affects the purchasing power of customers and they are now more focused on the usability of the products they purchased. In this situation, companies are focusing on modifying their business strategies to deliver products with more functions with an economic price in order to satisfy the
Sunday, January 26, 2020
Sustainability Issues In Civil Engineering Environmental Sciences Essay
Sustainability Issues In Civil Engineering Environmental Sciences Essay Sustainability is the prevention or reduction of the effect of environmental issues for humans to live a sustainable life and as part of the effort is to return human use of natural resources to a sustainable limit at which it can be replenished. The fact that sustainability issues affect the ways in which project are been chosen, planed, designed or implemented does not mean human life should be stagnant, rather, according to Mahri (2001), environmental issues needs to be put into consideration as a principal means of achieving sustainable development, also sustainable development enhances the quality of life This report shall put lights on a critical evaluation on current academic thinking as regards how sustainability issues can affect the way civil engineering projects are chosen, planned, designed and implemented. CHOSEN PROJECTS AND SUSTAINABILITY ISSUES Civil Engineering is the construction of systems that aim to improve life in different ways (Tavares, 1999). These are engineering field that brought about bridges, dams, roads, buildings, fabrications, etc. and these constructions have either a direct or indirect ways of polluting the environment during their construction processes. Like in the construction/fabrication of buoys, piles, vessels, where blasting and painting are carried out on-site, also hammering activities on-site, excavation and foundation works, transportation of raw materials, radiography (X-ray). All these processes affect the environment not alone but human lives such s waste generation requiring land storage, alteration of soil, emissions of substances into the atmosphere (e.g. grits and sand blasting operations) and water. However, according to Gangolelles et al., (2008), environment has been considered as among the project performance in construction organisations which environmental management system (EMS) h as been implemented to improve environmental performance. Constructions A sustainability issue of civil engineering structures has been a problem thatà ¢Ã ¢Ã¢â¬Å¡Ã ¬Ã ¢Ã¢â¬Å¾Ã ¢s been ongoing for the construction industry and society (Samir E.C., 2009). The construction industry in the UK is under increasing legal and commercial pressure to become more sustainable (Ian Holton, Jacqui Glass, Andrew, D.F. Price, 2010). Roome Cited in Ian Holton, Jacqui Glass, Andrew, D.F. Price, (2010), and it states that managing sustainability aim is for a strategic development and changes in organizations. Acording to Smith (1991) cited in Yip (2000), the construction industry is accountable for 50% of Co2 emitted worldwide through the utilization of fossil fuel which results to a quarter of green house gases. UK contributes 55% of Co2 to the total gas emitted (Ghanbari Parsa and Akhavan Farshchi, 1996). Also, occupants of buildings contribute to Co2 emission this is due to the heating and cooling systems. By estimate it has been observed that 78% of UK houses us e natural gas for heating of their buildings while few uses electricity (Lowe 2004). According to Olgyay and Herdt, (2004), three-quarter of this energy is obtained from fossil fuels. Most countries are not sustainable as far as fossil fuel management is concerned (V.S. Ediger et al., 2007) Oil and Gas Industries The oil and gas industries like the Upstream and Down-stream sector cause water, noise and air pollution. They bring about negative effects such as damage to agriculture, landscape and forestry, contamination of water or seas and all these effects bring human and organisms to an unsustainable life. According to Akeredolu F.A. and Sonibare J.A (2004), Flaring is a universal means of discarding flammable waste gases in the upstream oil, gas, downstream refining and chemical processing industries and flare is an open-air flame that is exposed to the weather elements, particularly winds. Flaring of associated gas from oil exploration has a number of consequences on the environment. (Elisha J.D., Leonard S.B and Tano D.A., 2008). Nigeria tops the list of ten countries responsible for 75% of gas flaring emissions in the world. According to World bank cited in Elisha J.D., Leonard S.B and Tano D.A., (2008), Nigeria flares 16% of the total associated gas which is the highest amount by any co untry in the world. This has affected the growth and development of crops especially cassava plant in the Niger Delta, Nigeria and made food very expensive in that part, this has also result in conflicts between local community, Government and oil companies, which have made companies relocate back to some other countries like Angola. Construction The constructions of bridges, roads and highway cause air, noise and water pollution because some techniques used during construction like blasting, have been found to affect human health and could also lead to destruction of property within the area of construction. (Ozer, 2008). By and large, construction projects diminish land in form of landfill waste and space aquired by the project. Previous studies have shown possibilities of construction waste contributing to more than half of UKà ¢Ã ¢Ã¢â¬Å¡Ã ¬Ã ¢Ã¢â¬Å¾Ã ¢s landfill waste (Ferguson et al., 1995 cited in Faniran and Caban, 1998). Related studies have also shown the following percentages of construction waste in landfills: 19% in Germany (Brooks et al., 1994 cited Faniran and Caban, 1998), 26% in Netherlands (Lanting, 1993 cited Faniran and Caban, 1998) and 13% à ¢Ã ¢Ã¢â¬Å¡Ã ¬ 15% in Finland (Heino, 1994 cited Faniran and Caban, 1998). PROJECT PLANNING AND SUSTAINABILITY ISSUES After the hurdle of project selection and its sustainability issues, then next is project planning. Environmental management plan, contingency plans and equipment that is to be used to carryout a specific work on all construction contract should be specified, in order to have a friendly environment.(Pun et al., 2001). A project is said to be unique when it has a proper budget in place and realistic delivery time. It has been described by Coventry et al., (2001 cited in Dainty and Brooke, 2004) that studies have shown that construction wastes are associated to design changes. Also, inadequate funds and timing of project finish date tends to encourage wasting and destruction of materials, thus generating waste on construction site which could also be a hazard to human life. Adequate control measure should be in place on material control, so that during material order, the required quantity needed should be ordered and ensure its delivered as at when due, this will reduce the long storage and improper handling of materials and condole waste generation on site (Dainty and Brooke, 2004). Equipments and operations that generate noise pollution should be well controlled and noise monitoring should also be introduced. There are measures which exist in some countries; most of them which are governmental form of laws, to control noise generated industrial operations. This form of law is to regulate the usage of machineries with high noise level to operate at a favorable time (Yip, 2000). Also reduction of personnel at workplace exposure limit should be a perfect way to reduce the impact of noise on human. PROJECT DESIGN AND SUSTAINABILITY ISSUES Building and Transportation Infrastructure Designs Buildings should be approached with a system and process which will apply and integrate essential values into building performance. Thus, construction projects should best be determined at the design and planning stage (Leaman et al., 2001; Mohsini, 1989 cited in Pheng et al., 2008). Future impacts on environment and habitants should be put into consideration when designing buildings. Moreover, things like energy consumption which in future has effect on vision, acoustics and air quality and lead to health issues and other unsustainable issues that might even lead to low productivity at work place when absenteeism has become rampant. General lightening and improper citing of openings in buildings, environments where contaminant-producing machines are cited close to occupants brings low quality air and poor vision from the lightening (Pheng et al., 2008). Analysis during the last 7 years on environmental impact on residence carried out by Adalberth et al., cited in Oscar ortiz, France sc castells and Guido sonnemann, (2009), on Life Circle Assessment, shows that the factors with the greatest environmental impact was electricity which occurs when its on use. Studies have shown that buildings designed and constructed with insulation on both roof and help enormously to reduce heat loss, hence carbon dioxide emissions are reduced. It was confirmed by Shorrock and Utley (2003 cited in Lowe, 2007) that there was a 40% reduction of heat loss in UK buildings in 2001 as an outcome of roof insulation. Sustainability of Construction Materials and Designs Sustainability of Civil Engineering structures has been an ongoing issue in the construction sector and the society in whole. Materials used for construction also have sustainable issues with the way construction projects are designed, most of the materials use up energy when in the manufacturing stage or transporting materials to site. Materials like cement, steel and concrete, aluminium require much energy during their manufacturing and transportation phase (Morel et al., 2000; Pearlmutter et al., 2007). However, the durability of materials should also be considered in the design phase, according to Samir E. Chidiac, (2009), described the durability of concrete in particular to depend on the qualities of material, design, construction and condition its been subjected to during and after its manufacture. Therefore, in selecting construction materials, lifespan of the material should be highly considered because a good combination material having a high lifespan makes projects last long and brings its maintenance and demolition rate low. As described by Morel et al., (2007), stones masonry and concrete buildings have lifespan of 200 and 100 years respectively. A Life Cycle Assessment done on steel bridges by Widman (1998) revealed a high emission of carbon dioxide due to steel and cement production. The changing of roads to railways, efficient use of coke and coal in steel production and the use of bioà ¢Ã ¢Ã¢â¬Å¡Ã ¬fuels by vehicles is thus suggested. PROJECT IMPLIMENTATION AND SUSTAINABILITY ISSUES Implementation is a phase in projects where all planned activities is brought into play. However, material loss in building industry is always seen as normal, and according to McGrath and Anderson, (2000) cited in Dainty and Brooke, (2004), wastage rate in site construction is from 10% to 15%. According to Hore, et al.,(1997) cited in Ajayi, et al., (2008), for every 100 houses built there is enough waste material to build another 10 houses. Similarly Akinpelu (2007) cited in Ajayi, (2008), which is of the view that on most capital projects resources from which waste is generated, account for more than 60% of their production costs. Most construction waste are drain into landfills which increases the burden on landfill and operation, also result in soil and water pollution which are source of environmental hazards. Proper and effective way of curtailing this is to ensure a construction waste management is implemented and possibly a landfill tax imposed also. The reduction and recycling of waste yields to increase in lifetime landfills and exploitation of natural resources use in material manufacture (Ajayi, et al., 2008). CONCLUSION After thorough analysis on how sustainability issues affect project, it was observed that civil engineering projects do more harm by making human leave unsustainable lives and deplete the environment. Much work had been done on civil construction projects and emphasis has been more on the design stage because it describes what the project would look in future.
Saturday, January 18, 2020
ââ¬ÅAnalyzing Political Discoursesââ¬Â Theory and Practice
The use of metaphors, repetition of words and biblical references in Obamaââ¬â¢s speech of inauguration based on ââ¬Å"Analyzing Political Discoursesâ⬠Theory and Practice by Paul Chilton Number of Words: 2589 Introduction: Political discourses are made to impress, persuade and to underline ideas to change a country. Politicians use specialized writers to write for them their discourses or use a lot of time to write one, as political discourses are important for the future outcome. For example: To be voted by the people or explain bad situation on an adequate way so that the people donââ¬â¢t offended.To achieve this goal, several methods are used. But in this essay I will focus on metaphors, the repetition of specified words and the use of Biblical references, using methods given by Paul Chilton in his book ââ¬Å"Analyzing Political Discourse, Theory and Practiceâ⬠. As experimental territory I used the inaugural speech of Barrack Obama, which he used for his first c andidature to become the president of the United States of America. The Speech by Barrack Obama can be found in the Appendix. My goal is not only to see what and how he used the methods but also what goal he tried to achieve.It is important to have some background information and what the people thought of him. As for America and other parts in the world, Obama stands for a new ideology, he promises America better healthcare, the end of the War and solutions to many problems, always emphasizing that this goal can only achieved as a team/nation but does he succeed to give us this image? What tricks did he use? What is a metaphor? Metaphors are used in political discourses to replace words that the audience doesnââ¬â¢t want to hear or could react badly. But what is a metaphor?In literary use, a metaphor (from the Greek: metapherin rhetorical trope)[1] is defined as an indirect comparison between two or more subjects that are typically linked by a ââ¬Å"is aâ⬠to join the two subjects. As an example we can take following sentence: â⬠This Man is a beast ââ¬Å". This is an elliptical form to emphasize the sentence that the Man is like a beast. Paul Chilton is the opinion that, Metaphors, qua models of political realities, as he calls them, are part of political discourses of today and used as vehicles to bring an opinion to a target. [2] We realize now that all of us speak in metaphors whether we realize it or not.For example Mark Johnson, a philosopher, suggests that metaphors not only make our thoughts more vivid and interesting but that they actually structure and individualize our perceptions and understanding such that each person has a different understanding and thoughts about a common subject. [3] Metaphor is for many people a device of poetic and rhetorical imagination and development rather than the ordinary language, which is wrong as proven above. Metaphor analysis in Barrack Obamaââ¬â¢s Speech: In the following points I will reveal s everal metaphors Obama used and will try to reveal why he used them.But also the Biblical references used as a metaphor, or as a bridge to transfer his Ideas. 1. CHANGE IS A MOVEMENT Citation out of the Speech: 1) ââ¬Å"Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. ââ¬Å" 2) ââ¬Å"The question we ask today is not whether our government is too big or too small, but whether it works ââ¬â whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. â⬠In the first citation ââ¬Å"rising tidesâ⬠and ââ¬Å"still watersâ⬠are used as source domains, whereas the target domain is the word ââ¬Å"prosperityâ⬠and ââ¬Å"peaceâ⬠. As it can be seen in the phrases: ââ¬Å"rising tides of prosperityâ⬠and ââ¬Å"the still waters of peaceâ⬠here, the movement is a change of location (rising) or a stationary moment (still). If it involves a movement as change of location, it can be associated with the words: forward, backward, upward, downward, etcâ⬠¦ so different directions and movements. The ââ¬Å"rising tide of prosperityâ⬠can be seen as a state of prosperity that has moved and is changing, while peace has still not changed.This movement of which Obama is talking about can also be seen as a: flow of natural force (ââ¬Å"the rising tidesâ⬠) and substance (ââ¬Å"still watersâ⬠). In the metaphorical expression in citation 2) the part which acts as source is the phrase ââ¬Å"We intend to move forwardâ⬠and ââ¬Å"programs will endâ⬠where Obama is talking about the ideas of the US-government to provide jobs and a better social warranty. [4] In both metaphorical expressions, I think Obama wants to tell us that all presidents of America had taken the presidenti al oath to develop America.All of their effort had the aim of raising economic development and prosperity and that all of these can only be achieved as a nation with a strong political support from the people. So, the ââ¬Å"WEâ⬠as a nation, which he uses a lot in his speeches. 2. POLITIC IS A JOURNEY 1) This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. 2) Our journey has never been one of short cuts or settling for less. It has not been the path for the faint-hearted ââ¬â for those who prefer leisure to work, or seek only the pleasures of riches and fame.Rather, it has been the risk-takers, the doers, the makers of things ââ¬â some celebrated but more often men and women obscure in their labor, which have carried us up the long, rugged path towards prosperity and freedom. In the metaphorical expression of the first citation the part which acts as a source domain is the phrase: ââ¬Å"This is the journey we continue todayâ ⬠whereas the focus of the citation is the American Political life. By saying the sentence ââ¬Å"This is the journey we continue todayâ⬠gave me the impression that the American people are compared to travelers having a journey to a certain destination.Even though we know that politics is no journey as such but can be seen as such in a metaphorical way. In the metaphorical expression of the second citation the part that interacts as source is the phrase ââ¬Å"Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-heartedâ⬠whereas the target is also the American political life, like in the first citation with another connotation but keeping the idea of a journey in mind. We can see that in both citations have the same idea of a journey which is given to the audience.The idea behind is that the audiences who are involved in political life are like travelers on a journey, with their common need in life seen as the goal of this journey. The political activities and relation is their vehicle used to reach the goal of common interest. [5] 3. BIBLICAL REFERANCES AS A LIFESTYLE The citations I used here are taken again in a separate chapter using the theoretical rapprochement given by Paul Chilton in part III chapter 10. 1)ââ¬Å"We remain a young nation, but, in the words of Scripture, the time has come to set aside childish things. â⬠2) ââ¬Å"Love is patient, love is kind.It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, and always perseveres. Love never fails. â⬠In the 1st citation the source domain given is the phrase ââ¬Å"time has come to set aside childish thingsâ⬠where he targets the lifestyle of the Americans. It gives the impression that the fights they had about poli tical problems are childish and that they should focus to strive a common goal.In the second citation he uses the same idea, again using a citation out of a religious text using as source domain ââ¬Å"Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seekingâ⬠like before the target is the lifestyle of the Americans which Obama criticizes. It is clear that through these citations Obama tries to reason the population quoting biblical references. Comparing America with childhood and telling them that through love only, again the idea of working together, all goals can be achieved.I wont go deeper into this comparison as I will come back to it later on in the text. Frequency of words: To see what words Obama used in his speech frequently and how many times we had to know how many words are in his whole speech, which lies around 2403 words. As such I was able to give the percentage of the most used words. The word O bama laid the most emphasizes is ââ¬Å"WEâ⬠which he used 62 times, which can be understood as his speech is about working together as a nation and is also a word used in his slogan: ââ¬Å"Yes WE canâ⬠. Other words he used frequently are:[6] KeywordRepeatsDensity Nation 12 0,50 New 11 0,46America 9 0,37 Today 7 0,29 People 7 0,29 The repetition of these words sticks with the listeners as such the listener will always remember this words and will combine them with the discourse of Obama. As for mind manipulation it is the repetition that stays in our mind. [7]When we are learning or looking at advertisements or when we are learning a song, we always repeat them until we know them by heart. In the case of marketing the advertisements are kept easy and shown more than one so that they stick in our minds and when we have to choose between two product we will chose the one we ââ¬Å"knowâ⬠or that we can remember of.The same is in political discourses. The more often it is repeated the more we will remember them and believe them. In Obamaââ¬â¢s case using the words Nation, New etcâ⬠¦ he tries to underline the idea of freshness in the United States and that it can only work as a NATION. As all presidents the repetition of AMERICA, motivates the American listeners and they feel directly talked to, strengthening also the bond between the people and the nation. Paul Chilton underlines in his book that discourses often use a container concept, which is created by the words used.This container ideology is divided in three structures: in interior and a exterior which are defined by a boundary which are formed in political discourses to a container- nation with political borders given by the speech. As such it is able for politicians to give the fault to others, outside of the container while securing the interior of the container. Analysis of Biblical references Apparently it is customary in American political discourse to employ biblical language[ 8], which is an inherent part of the old American public way of speaking.However, given that Obama is a non-traditional and liberal candidate for president,[9] it is even more interesting to analyze the biblical references he used and give possible explanations why used following citations for his speech. ââ¬Å"We remain a young nation, but, in the words of Scripture, the time has come to set aside childish things. â⬠Obama quoted here, the New Testament, 1 Corinthians 13:11, dealing with St. Paulââ¬â¢s letter to the church in Corinth.The goal he tried to achieve of this particular example is to also aims at the Muslim, Jewish, Hindu and non-believing Americans, to include them too into the speech, for it is a text that is usually read at wedding ceremonies and is not specified to one religion specifically, as it speaks about true love in the following manner: ââ¬Å"Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is n ot self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes an always perseveres.Love never fails. â⬠(1 Corinthians, 13:4) ââ¬Å"When I was a child, I talked like a child, I thought like a child, I reasoned like a child. When I became a man, I put childish ways behind me. Now we see but a poor reflection as in a mirror; then we shall see face to face. Now I know in part; then I shall know fully, even as I am fully known. And now these three remain: faith, hope and love. But the greatest of these is love. â⬠(1 Corinthians, 13:11) These Letters were written by St. Paul to the church in Corinth in the times of internal struggles and divisions in the church, and when the church was hreatened by immoral influences surrounding the community. St. Paulââ¬â¢s letter was a letter of criticism and implorement to the Corinthians to stop the arguing and fighting around different problems and embrace, what he called, the most important virtue: love. [10] The choice of this particular biblical reference could be perceived as Obamaââ¬â¢s attempt to spread the ideology of love ââ¬Å"loving thy neighborâ⬠so that the American people can embrace a notion of racial inclusiveness and ideological diversity, necessary in the time of economic and international crises.Again we can find the idea of a ââ¬Å"WEâ⬠. Conclusion: It is now obvious that Paul Chilton theory can be applied. We can see that it is the play together of the different methods and many more make a discourse unique and manipulative. But it is important to know in which context the discourse has been written as the context can change the words, emotions and message in a political discourse. In Obamaââ¬â¢s speech we can find the concept of pragmatism, liberalism, inclusiveness, acceptance of religious and ethnic diversity and unity. As such the result of keywords of hi s run for presidency.This is shown by the prominent words employed by Obama: nation, new and America, and a overall dominance of the personal pronoun We understood as necessary in the time of national perilâ⬠¦ The results of the biblical references, which Paul Chilton explains as ââ¬Å"onlyâ⬠way to motivate and capture Americaââ¬â¢s population, have shown that Obamaââ¬â¢s choice of citations (quoting the Corinthians) was to strengthen the notion of unity and brotherly love among the various members of the American diverse society. As such we can see that his methods were well used and can be found by the methods of Paul Chilton.Obama stands for his candidature through his speech and ideology, world wide as a new wind for America that will rebuild and strengthen the country. And we have to remember that Obama is the first president that has been accepted as young and black person as president. Sources Primary source: Analyzing Political Discourse, Theory and Practice , Paul Chilton, Routledge, 2004 Bibliography: ââ¬â Article Discourse Society January 1993 vol. 4 no. 1 7-31 : Metaphor in Political Discourse: The Case of the `Common European House' by Paul Chilton and Mikhail Ilyin Moral Imagination: Implications of Cognitive Science for Ethics, University of Chicago, 1993. Secondary Sources: ââ¬â University of Louisville, Article by Judith D. Fischer: http://www. law. louisville. edu/node/2720 ââ¬â Online Document, Critical Discourse Analysis by Juraj Harvath: https://docs. google. com/viewer? a=v=cache:j-4vhWbO6a8J:www. pulib. sk/elpub2/FF/Ferencik2/pdf_doc/6. pdf+=de=lu=bl=ADGEESgDn7GSv6cJcZ6acGq5vk-rpp0mNE_qyGy5vUUCMEdg4d1M9efiWLiSgl3CRzYChNf3gQkZQ-saUZib0C5oBU-XVpDkee3pDul94RL3VlIR6nWc4j-OIJTNBkD9oZuSmxh4ybhM=AHIEtbRfcX_PIha4KZfnvwVFTzxPnRNSDA ââ¬â Obama, the Lion in Winter: ttp://www. exec-comms. com/blog/2009/01/20/obama-the-lion-in-winter/ -5 Speechwriting Lessons from Obamaââ¬â¢s Inaugural Speech by Andrew Dlugan: http: //sixminutes. dlugan. com/inauguration-speech-analysis-barack-obama-inaugural/ ââ¬â Online Document: A Critical Discourse Analysis of Barack Obamaââ¬â¢s Speeches By Junling Wang: https://docs. google. com/viewer? a=v=cache:HzMPBXpzbW8J:ojs. academypublisher. com/index. php/jltr/article/download/0103254261/1807+=de=lu=bl=ADGEEShaYaCyse11UxuFQk1KY0Zb0oOh15Ng1vgnuIdLSpdkL4Ia5nqoDh1DV-aO46J-bKQV9Fyfc3mz1MrZ5VTIrAnm85bmHXzt4cJZgNLYXFeuExE4wl1-SjUvUuEWd78WR0jiI5aV=AHIEtbT3Yd_sOMwtzg1_LtcSsaQh2FbYGw ââ¬â Wikipedia article about metaphors: http://en. wikipedia. org/wiki/Metaphor visited on 21 November 2012 ââ¬â St Paulââ¬â¢s Letters: http://biblescripture. net/1Corinthians. html Apendix: The whole speech of Obama can be found on BBC: http://news. bbc. co. uk/2/hi/americas/obama_inauguration/7840646. stm ââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬âââ¬â [1] http://en. wikipedia. org/wiki/Metaphor, visited on 21 November 2012 [2] Paul Chilton, Analyzing politi cal discourses, Page 49 [3] Moral Imagination: Implications of Cognitive Science for Ethics, University of Chicago, 1993. 4] Obama, the Lion in Winter: http://www. exec-comms. com/blog/2009/01/20/obama-the-lion-in-winter/ [5] Paul Chilton, Analyzing political discourses, Page 51 [6] Statistics taken out of: Critical discourse analysis by Juraj Harvath (controlled by myself again) [7] A Critical Discourse Analysis of Barack Obamaââ¬â¢s Speeches By Junling Wang [8] Paul Chilton, Analyzing political discourses, Page 174 [9] Obama, the Lion in Winter: http://www. exec-comms. com/blog/2009/01/20/obama-the-lion-in-winter/ [10] St Paulââ¬â¢s Letters: http://biblescripture. net/1Corinthians. html
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