Performance Project Management Case Study

Questions: Describe about the Project management case study? Answers: Introduction This paper described the various aspects of the Avis Car Hire. The objective of this paper is to evaluate the new branch setup strategy in any location. This paper enables to determine the performance objective, tries to locate branches close to its customers and factor that influence Aviss decisions. Indeed, Avis Rent a Car System is an American car rental company that is known as the Avis. Its located New Jersey, United States. It operates Avis brands in North America, India, Australia, New Zealand and South America. Avis created general motors vehicles such as Cadillac and Chevrolet. Avis is a leading car rental organization that provides commercial segment serving business travelers at major airports the world. It was the first car rental business that situated an airport. Further, Avis founded in 1948 with three cars such as Michigan, Ypsilanti and Willow Run Airport. It became second largest car rental company in the country by 1953. Avis motto is We Try Harder that was adopted in 1962. They used computer based information and reservation system to be used in the United States car business. It is third largest car rental company in the world trailing behind the Hertz Corporation. It has been owned by a number of other organizations such as Northon Simon, Esmark, Beatrice, General Motor, Cendant, HFS Corporation and Avis Budget Group. Warren Avis was the founder and We Try Harder was the slogan of the Avis. Avis is a car rental company that provides rented car to staff or office people. (Harris Hartman 2001) Indeed, Setting up new brand gave opportunity to expand the business to improve the quality of Avis services. These are the various performance objectives of the Avis that is described below: The performance objective of the Avis is to operate from locations that provide maximum benefit to the organization.This decision needs regular reviewed. Through selecting location, business could get more customers with efficiency and generate greater profits. Example: select out-of-town shopping part instead of a high street retail business. It is more attractive due to parking is easier in shopping part. (Reardon 2010) The significant objective is to outperform its competitor by a focus on customer service. Service is a main factor of Aviss ethos. Employees should provide high standards of customer care. Avis focus to open its branches as close to as possible its customers. It has a wide branch range within the UK. Avis operates from 150 locations. So, most of people live five miles of an Avis branch. (James, Roy Ron 2014) The Avis performance aim is to understand the amount of business in the field. What level of business they missed because Avis doesnt have a current in the local market. The Avis aim is to set a boundary for a new location within a six-minute drive period. Avis needs referral sources such as mechanics, dealerships and vehicle repair centers. Avis gets new customers when people broken down their cars in an accident. (James, Roy Ron 2014) A boundary defines the limit of the organization and every employee have to work within the boundary. A boundary set the organization ethics and value that have to follow stakeholder of the organization. The Avis performance aim is to make new branches as environmentally friendly that are following below points: Use of long-life bulbs. These are five times longer as compare to standard bulbs. Photocells are used to switch on outside lights. It reduces electricity consumption. Printing kept documents Regulators are placed car wash. The Avis performance aim is to address environmental perspective. Setting up and refurbishments of new branches, Avis measures to reduce the carbon footprint of the business. It is a not only improve customer experience. But, also improve to reduce its costs and growth of business. (Reardon 2010) Environmental is a significant part of the organization that helps to achieve its objective and goals. Indeed, due to several reasons Avis car tries to setup branch close to its customer that is described below: Collect more customers: Avis wants to reach maximum customer in their area that is possible through close branch to its customers. The customer prefers near located branch to buy rented car that saves their time and efforts. Time and effort plays significant role in the organization in the current competitive market. (Knapp 2012) Speed and efficiency: Avis wants to fulfill its promise to customers on the speed and efficiency. So, they setup their branch close to its customers. Due to close setup of its branch, they could focus to provide excellent services to their customers. Customer satisfaction is a necessary to survive in the current competitive market. Avis provides Wi-Fi facility to their customers in car that raise the service quality of it. Wi-Fi facility is necessary in current competitive market to achieve their goals. It helps to raise the speed and efficiency of the Avis that would be beneficial for the long term perspective. Speed and efficiency could maintain through high service quality of the Avis. (Waters Waters 2006) Quick response: Avis tries to open a branch to close its customer to provide quick response. If branches would be close to its customer. Then, it would be easy to solve their query. The customer has no time to wait for solve their issue. So, it is beneficial for the organization to solve customer problem within the area. Further, human life is becoming very fast nowadays due to globalization. So, quick response is necessary to solve the customer problems. (Waters Waters 2006) Further, customer couldnt wait if they have issues in their car because it affect their regular business. Reach each and every customer: Avis opened their branches to close its customers to reach each and every customer in the market. Due to many branches, people are live within five miles of an Avis branch that show the strength of the Avis. The organization success depends on sales of the organization that is possible through customer. If the organization has more branches every city. Then, it would cover more customer that would be beneficial for the organization growth and success. Avis operates from around 350 locations to reach every customer in their city. Those people require regular car rent for their staff and office that is beneficial for them due to close availability of car rented. Easy to direct communicate with owner of car rent organization that raise the trust of the organization. (Waters Waters 2006) Reduce cost: It would reduce the cost of rent car due to near availability of the customers. It also improves the quality of the service of the organization. The customer prefers low rented car with high quality that is possible through low costs. Further, it is necessary to reduce our car rent cost due to competition in the market. Those companies are able to reduce the car cost that would be easy to attract the customers. (Knapp 2012) Indeed, new branch setup is the part of the organization that helps to expand their business in the global level. New branch setup has always positive or negative impact on the business. So, it depends employees of the business that how they handled it. If employees took positively these kinds of business that is helpful for the organization growth and success. It desire to expand the business. Thus, it will open branches in cities where the company didnt previously have a presence. It should decide to shut its less profitable operations and open branches in locations that offer potential business. Avis will have to consider many factors when determining new branch or operation. Avis will have to maintain balance between several factors while making a decision. Avis affected through various factors when they started a new branch that is described below: Cheapest land or building: It is significant factors that affected the Avis. Avis should select a site with cheapest land or buildings. It reduces cost of product that is beneficial for the organization. Cheap product with higher quality always attract customers. Further, cheap building helps to reduce the startup cost and it raises the profitability of the organization. The profitability makes the organization financially strong that is beneficial for long term stability of the Avis. Financial strong organization helps to survive in the current competitive market. (Novick Mays 2005) Organization desire cheap building for the production house that would reduce the investment costs of the Avis. The Avis management team found the cheapest land for their new branch that is possible through their managerial skills of the organization. Skill employees: New branch requires skill employees to handle their new branch office. Initial stage, employees can predict the employees to protect the organization. Skill employee is a key of the organization. Organizations havent time to train their employees when they start new branch. So, it is beneficial if they have already skill employees in their organization. (James, Roy Ron 2014) Avis has a skills employee team that helps to start new branch. Skill employees play a significant role in the organization due to caliber to handle it. Different organization requires different kinds of skill employees as per their technical work. So, if organization has different kinds of skill organization that would be beneficial for the organization growth and success. (James, Roy Ron 2014) Raw material: Avis should choose a site where they could collect raw material easily. It is a significant factor that influences the Avis decisions. It reduces the cost of the product that is necessary in the current competitive market. Because of, without low cost organization couldnt survive in the market. Low cost raw material availability is beneficial for the organization that helps to reduce the product cost in the market. It is necessary to survive in the current competitive market. The Avis management team successfully evaluates the raw material availability before start new location branch that is beneficial for the organization success. (James, Roy Ron 2014) Transport and infrastructure: Organization requires easy access to good railway and road links and new telecommunication services. Transportation should near from the new location branch of the Avis that reduce the cost of the customers. Team management should focus on transportation and infrastructure factor that affect direct or indirect the business. Further, transportation and infrastructure play main role in the organization. It helps to reduce cost and save time of the customers. Transport plays significant role in the Avis because it helps to reduce the cost of the product that is beneficial for the organization succeed. Avis has plans to start new branches to close its customer that is possible through transport convenient. If transportation is available. Then, it would be easy to achieve the organization objectives or goals. (Novick Mays 2005) Conclusion From the above analysis, it can be concluded that clear performance objective, tries to locate branches close to its customers and factor of the Aviss helps to expand business and improve the quality of its service. Avis objective is to address environmental during setting up and refurbishments new branches. Avis evaluates to reduce the carbon footprint of the business. It not only improves the customer, but also helps to reduce its costs of the business. It also makes it more convenient for customers to handle the Avis services. Avis most of branches are near to airport for convenient of the customers that make Avis more successful in the industry. Further, the location of the business plays a significant part of the organization that helps to achieve the organization objective or goals. Avis should watch decision regular for a survive in the market. It improves the efficiency and generate profit of the organization that is necessary for the organization growth and success. A locati on is a very significant part of the multinational organization that would help to raise the opportunity of the organization. The Avis management team helps to select the proper location to raise their branches in the country. 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